Fri.Dec 11, 2020

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3 CEO Arguments to Win Budget for Customer Success

ChurnZero

It’s the most wonderful time of the year. . You guessed it: y ear-end budget planning. . A time of possibility and excited (erm, dreaded) anticipation for what the new year (and budget approval process) will bring. . So, i n the spirit of giving, I offer up this rendition of a festive classic: . “ ‘Twas the night before b udget deadlines, when all thro ’ the Slack, .

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The 5 Rules of Measuring and Managing Customer Emotions

Beyond Philosophy

When I was in corporate life, my boss asked me to improve the Customer Experience and do it for the least cost. I remember thinking, “Ok. Sure, but….what is a Customer Experience?” Nobody knew back then. I defined it for myself as the mix of rational and emotional parts of an interaction with a customer, which later became my first book, Building Great Customer Experiences (Palgrave Macmillan, 2002).

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The benefits of bringing video into the contact centre

Eptica

Date: Friday, December 11, 2020 Author: Pauline Ashenden - Demand Generation Manager The benefits of bringing video into the contact centre. Published on: December 11, 2020. Author: Pauline Ashenden - Demand Generation Manager Thanks to the pandemic and the spread of technology, video has become a much larger part of how we all communicate. Extending video into customer service delivers major benefits to both consumers and organisations – our new blog explains the advantages and how it can

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How Setting Expectations Increases Test Success (And 3 Ways to Do It)

Centercode

Setting too many expectations may be a quick path to disappointment in life , but what happens when you don’t set expectations during your beta test? Well, two decades of test planning and management has shown us it sort of ends up like the Wild West. Either your project turns into an out-of-control stampede… Or.it’s a ghost town. To avoid either extreme, you’ll have to put on your silver sheriff’s star and lay down the law — kindly, of course!

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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It’s Time Chatbots And Virtual Assistants Play A Bigger Role In The B2B Buyer Journey

Forrester's Customer Insights

With collective commute times down to zero and face-to-face meetings all but impossible, we’ve seen the B2B buyer journey become an almost exclusively digital experience. It’s time for B2B marketers to close the gaps in their customers’ digital experiences with the assistance of automated conversations created by chatbots and virtual assistants (VAs).

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More Trending

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7 Advertising Strategies That Can Work During A Slowdown

SurveySparrow

It’s been a while since the coronavirus has been with us and changed our entire lives. From our lifestyle, work to the way we do business, everything has changed drastically. In a moment like this, many businesses put an end to their promotional activities. Investing money in advertising seems like a luxury to some businesses. . If you’re stuck with your business and not sure how to market your service, then we got your back.

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Watch: CRM Hack on How to Reduce Subscription Cancellations, B2CRM Weekly News Update, and CRM Analysis on Essence

Optimove

PostFunnel Insider is Optimove’s series of CRM know-how, tips, news, and analysis videos. This time, we got the weekly news update, a new CRM hack on subscription cancellations, and a deep analysis on Essence. All previous weekly shows All our videos on Optimove’s Youtube channel. B2C CRM NEWS UPDATE: John Oliver vs Pringles. CRM HACK: How to Reduce Subscription Cancellations. 7 CRM COMMANDMENTS: Essence.

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Powering Experiences At Scale With Gainsight PX

Gainsight

Why is it that companies cannot create a great customer experience at scale? One of the reasons Gainsight has found is the influx of too many users without the right internal resources. At the enterprise level, especially in the B2C companies, they have thousands, if not millions, of customers. Increases are apparent in 2020 with accelerated digitalization, where the conversion took place over months instead of multiple years.

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Sales Acceleration is Possible, Even in a Pandemic

Think Customers

There’s no doubt the COVID era is reshaping the consumer goods industry, possibly forever. Consumers’ shift to digital, which had been steadily gaining momentum prior to the pandemic, has ratcheted into overdrive during this time of social distancing and stay-at-home orders. Against this backdrop, the sales cycle continue to get faster, meaning companies looking to prioritize sales acceleration have to be smart – and quick – when it comes to devising and implementing strategies to boost sales.

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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Learning Subscriptions: The Future of Customer Education

Education Services Group

I recently hosted an industry session for training and education professionals working inside the technology sector at the virtual TSIA Interact. The attendees have responsibility for understanding, creating and delivery on the education needs of their thousands of end customers. Both big and small companies were represented. During the session I asked a poll question that produced surprising results: 80% of the respondents indicated they expect between 0-25% of their 2021 sales bookings to come

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The Grand Trine Redux: Achieving More Effective B2B Marketing Post-Pandemic

Forrester's Customer Insights

A grand trine in astrology occurs when three planets are exactly 120 degrees apart. In her latest blog post for Forrester, Phyllis Davidson shares how three elements are coming together to fuel more effective B2B marketing. Check out the blog post and attend the webinar – you don’t need a telescope to see this grand trine!

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Marketing in Uncertain Times: 5 More On the Fly CX Tips

Oracle

Every week, Oracle CX Marketing features “ On the Fly “—a video series with two-minutes-or-less bites of marketing tips, advice, and training from marketing experts. Season two focuses on customer experience tips from marketing pros about how to deal with a period of uncertainty and disruption. Here are five more tips to consider as you focus on your marketing efforts.

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Not to Miss! Our Top 5 Blog Posts in 2020

SmartMessage Blog

Every year we share insights, tips, and tricks for better engagement with audiences via our website, and 2020 was no different. Even though, as humans, we struggled with the pandemic all around the world, we still kept faith in better days through continuing to work hard, exchanging ideas, and sharing knowledge. As our reflection of these attempts, we would like to share with you our top 5 blog posts from 2020.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Google Buys Actifio — Who Knew Backups Were So Juicy?

Forrester's Customer Insights

Last week, Google announced the acquisition of Actifio and plans to integrate Actifio’s technology as a first-party data protection solution akin to Azure Site Recovery. In comparison, AWS’s CloudEndure Disaster Recovery and Azure Site Recovery are more limited in functionality and scope than the capabilities Actifio gives Google. Google Cloud Platform (GCP) plus Actifio could […].

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7 Metrics to Measure Customer Satisfaction

ProProfs Chat

Numbers don’t lie. They are the unshakable foundation on which you build concrete strategies to help your business achieve profitable goals. Numbers help you reflect on how your business is performing and if your efforts are reaping the benefits you expected. That’s not all. They even help you understand if your customers are satisfied or not. There are multiple customer satisfaction metrics that your business can use to get answers to questions like “Is my customer satisfied?

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Airport Data Validates Need For Real-Time Customer Obsession

Forrester's Customer Insights

Airports and travel companies need to know that the desire to travel may never return to 100%; capturing the market that remains will depend on going above and beyond to provide health safety comfort. Learn how real-time feedback can help.

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Dec 11 – Customer Success Jobs

SmartKarrot

Role: Vice President of Customer Success Location: Remote, Chicago, IL, US Organization: Storm2 As a Vice President of Customer Success, you will hire, coach, and lead their customer success organization. This includes retaining talent and implementing processes designed to manage turnover effectively. Lead the organization to consistently meet and exceed its efficiency metrics and net promoter score results.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Measuring Service Quality- Your Guide to Customer Service Metrics

ProProfs Chat

Your brand philosophy might have its roots in creating top-notch products or services. But can you really deliver in the long run if the service quality is ignored? . Poor service quality can cost your business, whether you are a month old startup or a decade old enterprise. “ 33% of Americans say they’ll consider switching companies after just a single instance of poor service. ”.

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The LAER Model and Customer Success: All You Need to Know

SmartKarrot

If you are into customer success (CS) then you must already be knowing that the main goals of CS are to renew subscription and expand customer accounts. As a proficient technology provider, you should realize the importance of different stages in the customer journey. And if you want to make the most of the customer journey, then LAER model is something you must be aware of.

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Guest Post: Customer Care–It’s Now or Never

ShepHyken

This week we feature an article from Josh Snider, Product Marketing Manager at Khoros. H e explains how and why expanding customer care operations to include online chat and brand communities can elevate both self-service and customer care. “Hi, how can I help you?” That little chat box in the bottom right corner of the screen promises to answer every customer question — but will it?

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A Data Geek’s Take on Holiday Shopping and the Election

Chadwick Martin Bailey

As someone who has spent nearly 25 years finding insightful truth in piles of data, I’ve accidentally trained my brain to be good at little else. For example, I’ve been in the top percent of dads when it comes to teaching my kids how to “estimate” in their early math classes, but could almost hear my brain crack when they needed help with geometry and its many obtuse angles.

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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.