Tue.Dec 10, 2024

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Customer Experience ROI: Tying CX Investments to Business Success

Experience Investigators by 360Connext

Customer experience leaders, you arent the only ones expected to prove ROI on your initiatives! Every business team or department has to measure its results to understand what is and isnt working (or worth the organizations investment): Marketers show how social media campaigns and ebooks attract new leads Salespeople explain how account-based tactics help land big-ticket sales Human resources pros tie culture initiatives to improved retention and faster recruitment Customer experience teams are

ROI 143
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Reduce Customer Churn to Boost Revenue and Stay Competitive

InMoment XI

Losing customers never feels good, especially in a hyper-competitive market. You could replace them, but thats easier said than done. In fact, it costs five times more to acquire new customers than it does to keep an existing one. But, what if you could predict and reduce customer churn to retain customers at risk of leaving you? With the right strategies and tools, you can prevent customers from taking their business elsewhere.

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Top 2025 Consumer Trends for CPG: Practical Strategies to THRIVE in 25

C3Centricity

The consumer landscape is transforming profoundly, presenting CPG companies with challenges and immense opportunities. Based on the results of a recent poll I ran on LinkedIn, the key trends predicted to dominate in 2025 are: Ultra Personalisation (44%) Digital Engagement (25%) Sustainability (19%) Wellness (13%) Although the sample was small and skewed toward professionals, the respondents were primarily corporate leaders, so I was happy that the results were similar to those of more representa

Trends 197
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[Experience Action Podcast] Misaligned Customer Expectations

Experience Investigators by 360Connext

What if you could transform customer dissatisfaction into a golden opportunity for building trust and loyalty? Join me, Jeannie Walters, on this episode of the Experience Action Podcast, where we explore the art of managing customer expectations and strategies for when reality doesn’t quite meet those expectations. We’ll discuss how acknowledging and empathizing with your customers can be a game-changer, offering practical communication techniques to bridge gaps and mitigate disappoi

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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5 Proven Strategies for Retaining iGaming Players 

Comm100

The world of iGaming is fiercely competitive, with countless platforms vying for players’ attention and loyalty. While attracting new players is essential, the real challengeand opportunitylies in retaining them. The rule of thumb is that it costs five times more to acquire a new player than to retain an existing one. Player retention isnt just about keeping users coming back; its about building long-term engagement, fostering loyalty, and ultimately maximizing lifetime value.

Strategy 130

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LinkedIn Groups: Your Intro Guide to Business Communities

Brandwatch CX

Learn how to create and engage in LinkedIn groups effectively. Boost your networking and community-building skills. Read the article for practical tips!

Groups 98
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8 Best QuestionPro Alternatives & Competitors in 2024

Retently

QuestionPro has been a go-to for many, but the competition is heating up. With new players offering innovative features and established names upping their game, 2024 might be the right time to rethink your survey strategy. From sleek interfaces to powerful analytics, these alternatives are all about helping you listen to and learn from your customers.

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What is your word worth?

Zeisler Consulting

I recently had a particularly silly experience with the US Postal Service.* I mailed an envelope (containing nothing more than a copy of my very thin, light book) from Denver across the country to a client. The estimated arrival time on the east coast was to be two days. In fact, I sent two identical packages from the same place at the same time to two equidistant (from me) places on the east coast.

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Automate actions across enterprise applications using Amazon Q Business plugins

AWS Machine Learning

Amazon Q Business is a generative AI-powered assistant that enhances employee productivity by solving problems, generating content, and providing insights across enterprise data sources. Beyond searching indexed third-party services, employees need access to dynamic, near real-time data such as stock prices, vacation balances, and location tracking, which is made possible through Amazon Q Business plugins.

CRM 80
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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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How To: Sentiment Analysis Of Reviews (& What To Use)

Thematic

Reviews are a treasure trove of information. That’s where your customers tell you exactly what they do and don’t like about your company. Large organizations typically have vast quantities of reviews that are packed with valuable insights. Making sense of these requires a systematic approach. Review sentiment analysis using AI tools helps you unpack what your customers feel about particular topics and track how that changes over time.

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How Can Cryptocurrency Businesses Better Their Customer Service?

CSM Magazine

The cryptocurrency industry has grown rapidly over the past decade, with more businesses and individuals adopting digital currencies. As the market becomes increasingly competitive, offering exceptional customer service has never been more crucial for cryptocurrency companies. Effective customer support helps build trust, ensure smooth transactions, and foster customer loyalty, making it a key differentiator in the crowded marketplace. 1.

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Pixtral 12B is now available on Amazon SageMaker JumpStart

AWS Machine Learning

Today, we are excited to announce that Pixtral 12B ( pixtral-12b-2409 ), a state-of-the-art vision language model (VLM) from Mistral AI that excels in both text-only and multimodal tasks, is available for customers through Amazon SageMaker JumpStart. You can try this model with SageMaker JumpStart, a machine learning (ML) hub that provides access to algorithms and models that can be deployed with one click for running inference.

Sales 85
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Putting Creativity Back into the Marketer’s Hands  

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: Marketers will learn how AI and Generative AI are revolutionizing the industry by putting creativity back into their hands, enabling them to craft meaningful campaigns faster and with greater precision. Plus, readers will learn more about the “ Position-less Marketer ,” empowered by technology to transcend traditional role silos and seamlessly manage diverse responsibilities.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Aampe Deploys 100 Million AI Agents to Power the Next Wave of Personalization and Raises $18M

CSM Magazine

Aampe founders: Schaun Wheeler, Paul Meinshausen, Sami Abboud Aampe’s agentic infrastructure enables marketing and product teams to deliver continuous personalization across channels and surfaces without having to build and maintain complex segments and campaigns across multiple tools. While companies building consumer apps and prosumer tools invest heavily in personalizing user experiences through product usage data, teams still manually craft the workflows that deliver those personalized

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5 Lessons for Transformative Market Research from Eli Lilly

2020 Research

In this Article Step Out of the Comfort Zone Partnership Is Key Diversity Meets Efficiency Reimagine the Respondent Experience The Importance of Education and Internal Buy-in Understanding and adopting transformative strategies in market research can be the difference between staying relevant and falling behind. Changing up your strategies also allows you to discover more nuanced insights that pave the way for tailored customer interactions and focused marketing efforts.

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Retrieval-Augmented Generation is Revolutionizing Businesses

Forrester's Customer Insights

Generative AI (genAI) has the potential to radically elevate customer experiences and streamline operations, delivering transformative impact across the enterprise. Yet, businesses encounter a significant challenge: the inherent limitations of foundational models (FMs). These models often struggle with delivering accurate and relevant outputs, primarily due to their constrained training datasets.

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Creating a Winning E-commerce Strategy with Content Personalization

Blueshift

Standing out in crowded e-commerce markets requires more than just good products and competitive pricing. Brands need to evolve beyond generic interactions to deliver meaningful experiences that truly connect with their audience, fostering engagement, increasing conversions, and building long-term loyalty. Content personalization plays a crucial role in this effort, allowing businesses to craft interactions that align with each customers unique preferences.

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7 HR Priorities for 2025 to Supercharge Your Employee Experience

Speaker: Carolyn Clark and Miriam Connaughton

Forget predictions, let’s focus on priorities for the year and explore how to supercharge your employee experience. Join Miriam Connaughton and Carolyn Clark as they discuss key HR trends for 2025—and how to turn them into actionable strategies for your organization. In this dynamic webinar, our esteemed speakers will share expert insights and practical tips to help your employee experience adapt and thrive.

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Revolutionizing Debt Collection with AI-Powered Voicebots

NobelBiz

Debt collection has long been frustrating for businesses and customers, characterized by inefficiencies, high costs, and inconsistent experiences. According to recent industry insights, traditional debt recovery methods yield a success rate of less than 20%, highlighting the urgent need for innovation. The challenges of managing human-driven collections in an increasingly digital world are evident, but a robust solution has emerged: AI-powered voicebots.

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Analyzing Open Ended Survey Questions—Is AI Your Solution?

InteractionMetrics

Analyzing open ended survey questions is the single most fruitful method for getting meaningful, honest feedback. Employees and customers can express themselves through text and say whats really on their minds in a way thats impossible through structured rating questions. Open-ends are your gold but extracting the gold is challenging, which is why companies look to AI to solve the problem.

Survey 52
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CX University and Rochat School of Business Partner to Offer New Customer Experience Specialist (CXS) Certificate Program in Spanish

CX University

CX University and Rochat School of Business are excited to announce their new collaboration to offer the Customer Experience Specialist (CXS) TM certificate program in Spanish. This strategic partnership combines CX University’s expertise in online education with the international prestige of Rochat School of Business, providing high-quality customer experience training for Spanish-speaking professionals.

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Inside Samsung’s Customer Experience Strategy

Blake Morgan

When it comes to customer service, Samsung stands outnot because they do things the easiest way, but because theyre committed to doing things the right way. Recently ranked number one in multiple categories by American Customer Satisfaction Index (ACSI) for the second year in a row, Samsungs commitment to customer care is unmatched.

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How to Create Sales Email Sequences That Convert

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

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Amazon Joins Quick Commerce Frenzy in India with 15-Minute Grocery Delivery Tests

CSM Magazine

Amazon is set to conduct trials for quick commerce operations in India, aiming to deliver grocery items within 15 minutes. The initiative, known as “Project Tez”, focuses on high-frequency essentials initially but will adapt based on customer demand and data insights. The service will prioritize everyday items over high-value electronics, aiming to cater to frequently purchased goods.

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Talk to your slide deck using multimodal foundation models on Amazon Bedrock – Part 3

AWS Machine Learning

In this series, we share two approaches to gain insights on multimodal data like text, images, and charts. In Part 1 , we presented an embed first, infer later solution that uses the Amazon Titan Multimodal Embeddings foundation model (FM) to convert individual slides from a slide deck into embeddings. We stored the embeddings in a vector database and then used the Large Language-and-Vision Assistant (LLaVA 1.5-7b) model to generate text responses to user questions based on the most similar slid

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Choose The Enterprise Architecture Management Suite That Best Support Your Transformation

Forrester's Customer Insights

Todays enterprise architecture (EA) practices are critical to enable a firms customer-obsessed digital transformations. As more traditional EA practices become commoditized, Enterprise Architecture Management Suite (EAMS) vendors that show strong use cases to support real transformations will emerge as market leaders.

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Blue Ocean Earns EcoVadis Bronze Medal for Sustainability Excellence

BlueOcean

Halifax, Nova Scotia – Blue Ocean Contact Centers, a leading provider of high-touch customer care solutions, has been awarded a Bronze Medal from EcoVadis, placing them in the top 35% of companies globally for sustainability performance. This recognition validates Blue Ocean’s commitment to environmental stewardship, ethical business practices, labor and human rights, and sustainable procurement. “At Blue Ocean, we’ve always believed that doing good business means doing b

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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TeamViewer Acquires 1E: What It Means

Forrester's Customer Insights

TeamViewer and 1E: the first major DEX acquisition, but not the last When I published my blog post on the great DEX-pansion in October, I foretold a future in which the DEX market would consolidate … But I didnt think it would happen so quickly.

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Leading a Commercial Team Through Major Transformations

ECXO

Leading a Commercial Team Through Major Transformations Change is the only constant in the world of business. As organizations evolve, they often find themselves introducing new technologies, shifting market strategies, or restructuring workforce dynamics to adapt to an ever-changing environment. These transformations, while essential for growth and innovation, can create a sense of discomfort and uncertainty among team members.

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Consumers Are Lukewarm About Your Company’s Personalization Efforts

Forrester's Customer Insights

Many companies think consumers want personalized interactions which isn't always the case. What consumers want is relevancy and value. Learn how Forresters four dimensions of customer value can help your company deliver.