Sun.Oct 08, 2017

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Smart Marketing for Smart Customers (What Marketers Need to Know Today)

C3Centricity

Our customers are getting smarter every day. But are we performing smart marketing too? I don’t think so. When I have the chance to look at what most organisations are doing, I see that they are still living in the past of traditional media and have hardly dipped their toes into new media. Or they are using social media but still treating it as if it is traditional media!

Marketing 120
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Find and Build Meaningful Relationships in a Noisy World: NIMBLE

Storyminers

The Problem. Nobody likes over-the-top communications or to feel ‘pushed’ through a seller’s experience. People prefer being in control, so they prefer buyers’ experiences. However, many organizations still treat their future clients in a one-size-fits-all, seller-centric way. It does not have to be like that. The Solution. Nimble is a new, multi-category software-as-a-service that qualify prospects, identify common ground, and engage in authentic, informed conversations

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Maximize Customer Loyalty By Upgrading Your Services With New Data Mining Services

Magellan Solutions

All around the world, business owners are constantly searching for ways to grow their businesses, usually through external means. Hiring new employees, investing in more advanced equipment, and sending your staff to more skills training are all helpful and effective, at varying degrees. But what many of these business owners don’t realize is that sometimes, the best strategies for growing their business can be found in something they already have all along.

Loyalty 56
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New Ways to Work

Storyminers

Change. This new blog post series will help you deal with changes imposed by the new digital landscape. The kind that turns your world upside down when new tools, new technologies, and new methods force you to change the way that you work. Like you, I have been there. Technology. Out of necessity (and curiosity), I have learned to use technology to my advantage.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.