1 Minute 
When thinking about qualitative research, traditional in-person methods like focus groups, user testing, and in-depth interviews are often what come to mind. However, integrating qualitative research into the digital age is now possible. The transformations in technology in qualitative research have produced digital tools that allow researchers and marketers to do a lot more than they could in the past, including:
- Conduct studies with participants anywhere in the world
- Learn about underlying motivations behind consumers’ preferences
- Gain access to insights in a speedy manner to expedite the decision-making process—and more!
Download the guide to learn about more benefits, the progression of qualitative research, a real-world use case, and resources for virtual qualitative tools.
