Defining the Customer Data Activation Platform (CDAP)
Blueshift
APRIL 21, 2019
There are some things about data that we can say with absolute certainty. Things like, it’s complex, its key to decision-making, it’s increasing at an unprecedented rate. And, for most of us marketers: we’re not utilizing data to its full potential. We’re not even close. While we gather loads of information about our customers and […]. The post Defining the Customer Data Activation Platform (CDAP) appeared first on Blueshift.
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