ClearAction

JANUARY 20, 2018

Four Keys to Marketing Operations Success Gary Katz. What does “best practices” in Marketing Operations (MO) look like, and how do industry-leading companies operate and integrate this highly valuable function? We polled more than 80 marketing leaders to find out. Key Findings. Four factors that survey participants say have contributed significantly to their MO success: Clarity and consistency across the organization—shared practices, a well-defined road map and enabling infrastructu

Marketing 80

Marketing Study Culture Metrics 80

NobelBiz

JANUARY 20, 2018

The Highly 'Intelligent' Contact Center Contact centers today serve more and more purposes for the larger organization. They go beyond merely interacting with customers and are tasked with arming sales, marketing, and product development departments; for example, by providing customer insight they can’t obtain anywhere else. Sure, analyst reports can help deliver a [ ] The post Analyzing Highly ‘Intelligent,’ Multipurpose Contact Centers Today appeared first on NobelBiz™.

Contact Center 64

Contact Center Customer Insights Report Sales 64

ClearAction

JANUARY 20, 2018

Four Keys to Marketing Operations Success Gary Katz. What does “best practices” in Marketing Operations (MO) look like, and how do industry-leading companies operate and integrate this highly valuable function? We polled more than 80 marketing leaders to find out. Key Findings. Four factors that survey participants say have contributed significantly to their MO success: Clarity and consistency across the organization—shared practices, a well-defined road map and enabling infrastructu

Marketing 66

Marketing Study Culture Metrics 66