Mystery Shopping – The Twelve Major Pitfalls
Opinionator
JULY 21, 2019
Why it simply doesn’t work and what to use instead. What is Mystery Shopping? First established in the early 1940s, mystery shopping has been around for a while. But just because it’s been in action for almost 70 years, doesn’t mean that it’s an effective method of data gathering or performance improvement. In fact, we argue, that at best, it is a high cost, low success training tool.
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