Fri.Jul 08, 2022

article thumbnail

How to Go Beyond Customer Service for Better CX

My Customer

HCreating a positive customer experience for your company is more than providing excellent customer service. Customer experience refers to a. 8th Jul 2022. By TimFerguson.

article thumbnail

Why is Content Important in Digital Marketing?

DemandJump

Digital marketing encompasses all of the online activities undertaken to promote your business. From hiring influencers to creating email campaigns to online ads, this type of marketing has become a mainstay for many businesses. It’s easy to confuse digital marketing with content marketing —after all, they are closely related. So, what is the importance of content in digital marketing ?

Marketing 109
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

It’s Time to Shift Right

Totango

It may sound counterintuitive to say that now, in these times of economic uncertainty, is the time to invest and not to cut back. But in fact, you should be investing now more than ever in customer success. In order to protect your core business, which is your current customer base, you need to be making the necessary changes to keep up with delivery and communication of value to your customers.

article thumbnail

Why NRR (net revenue retention) is the one metric to rule them all for SaaS

ChurnZero

This article was originally published on Forbes.com. “Oh, by the way, what’s your customer retention?” asked the managing partner of a venture firm while we were in the final stages of their due diligence. It was the turn of the millennium, and I was raising a round for a B2B software company—one of four companies that I founded over the course of my 25-year career as a repeat entrepreneur.

Metrics 98
article thumbnail

The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

article thumbnail

The Data Framework Needed to Power Real-time Decisioning

Merkle

This is part of a series of blog posts about the Merkle Connected CX Cloud, and how this solution addresses the key use cases and most critical challenges our clients face in achieving a robust ROI from their CX technologies, practices, and strategies. Read part one here.

Data 98

More Trending

article thumbnail

How Do You Ensure Your Engagement Platform is Secure?

SaleMove

How do you ensure your communications platform is secure? Explore key questions financial institutions should ask their fintech providers about security. The post How Do You Ensure Your Engagement Platform is Secure? appeared first on Glia Blog | Digital Customer Service Explained.

article thumbnail

Onboard PaddleOCR with Amazon SageMaker Projects for MLOps to perform optical character recognition on identity documents

AWS Machine Learning

Optical character recognition (OCR) is the task of converting printed or handwritten text into machine-encoded text. OCR has been widely used in various scenarios, such as document electronization and identity authentication. Because OCR can greatly reduce the manual effort to register key information and serve as an entry step for understanding large volumes of documents, an accurate OCR system plays a crucial role in the era of digital transformation.

article thumbnail

Why knowledge management is essential for your contact centre

Eptica

Date: Friday, July 8, 2022 Author: Pauline Ashenden - Demand Generation Manager Why knowledge management is essential for your contact centre. Published on: July 08, 2022. Author: Pauline Ashenden - Demand Generation Manager Knowledge is now more important than ever for effectively dealing with customers’ queries in the contact centre. But at the same time, it is also more difficult to manage in terms of complexity and channel range.

article thumbnail

Which Stock Is Best to Buy In 2022?

CSM Magazine

With the pandemic not showing signs of slowing down its severity soon, the stock market is struggling to reach its pre-pandemic levels. Fears of a looming recession are keeping investors mulling over the right stocks to buy in 2022. However, stock investing works in your favor when you maintain a close watch on the market movements and decide based on your perspective.

article thumbnail

Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

article thumbnail

The Data Framework Needed to Power Real-time Decisioning

Merkle

This is part of a series of blog posts about the Merkle Connected CX Cloud, and how this solution addresses the key use cases and most critical challenges our clients face in achieving a robust ROI from their CX technologies, practices, and strategies. Read part one here.

Data 52
article thumbnail

Why is Digital Content So Important?

DemandJump

Digital content is important because it’s the reason people get on the Internet. If it wasn’t for digital content like websites, blogs, emails, video, et cetera–what would the Internet even be? Just a blank screen and a spinning circle of death? It confuses me just to think about it.

Video 52
article thumbnail

Here’s What’s New from June 2022 | Kommunicate Product updates

kommunicate

Last Updated on July 8, 2022 The month of June saw the tech team work harder than ever on an integration that we have all been keenly waiting for – the WhatsApp Cloud API. WhatsApp Cloud API integration: You can now integrate your favorite chatbot builder, Kommunicate with WhatsApp using the WhatsApp Cloud API. As [.]. The post Here’s What’s New from June 2022 | Kommunicate Product updates appeared first on Kommunicate Blog.

article thumbnail

What Is PBM Content?

DemandJump

So you want to learn about Pillar-Based Marketing (PBM, for short). Well, you’ve come to the right place. After all, DemandJump is the first platform to help you create and implement an effective PBM strategy. With the plethora of PBM tools we offer, you can start building your own strategy in a snap. But first you’ll need to know what PBM is and how to create it.

article thumbnail

11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

article thumbnail

What to Look for in a Listing Management Tool

ReviewTrackers

Tools 115
article thumbnail

What is the Importance of Content Marketing?

DemandJump

In modern marketing, high-quality content is the fuel for every customer experience and distribution channel. In fact, recent studies show that 90% of marketers plan to continue investing in their content marketing strategies.

article thumbnail

The Pros And Cons Of Connected Devices

Forrester's Customer Insights

In May 2022, Business Insider reported that Russian troops stole nearly $5 million worth of farm equipment from a John Deere dealership in Melitopol, Ukraine. The stolen equipment was located by remote GPS and locked, preventing it from being used. This story opens many questions around IoT security and is a path of research that […].

article thumbnail

What Are the 7 Types of Marketing?

DemandJump

Marketing is what allows your business to communicate with your prospective and existing customers. Like with any relationship, you will have to use different forms of communication to keep the relationship with your audience strong. Making an effective content marketing strategy can be a bit of a balancing act. Luckily, understanding the 7 types of marketing can give you a strong foundation to build your relationship on.

article thumbnail

How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

article thumbnail

Exercise Executive Empathy To Get Stakeholders Excited About CX

Forrester's Customer Insights

How can CX leaders gain funding? Develop executive empathy: Determine stakeholder priorities, connect CX to these existing priorities, and communicate the value of CX.

article thumbnail

What Is a PBM Team?

DemandJump

Pillar-Based Marketing (PBM) is essential for getting your business to show up on search engine results pages (SERPs). How important is that? Extremely. Your business won’t get noticed if you aren’t on page one. According to Forbes , 92% of all click-through traffic comes from the first page of Google.

article thumbnail

Why the Customer Journey Is the #1 Source of Truth [Podcast]

Keatext

The post Why the Customer Journey Is the #1 Source of Truth [Podcast] appeared first on Keatext.

article thumbnail

What Do PBM Platforms Do?

DemandJump

Pillar-Based Marketing (PBM) platforms will show you the exact content to create to increase first page rankings, monitor those rankings, and provide insight on ways you can improve your performance and drive outcomes.

article thumbnail

10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

article thumbnail

How To Create A Successful Knowledge Management Framework?

Knowmax

The post How To Create A Successful Knowledge Management Framework? appeared first on Knowmax.

article thumbnail

What Are the Types of PBM?

DemandJump

Pillar-Based Marketing , PBM for short, is taking the marketing world by storm, and for good reason. What if we told you that over 90% of all marketing content was never seen by the general public, let alone a prospective customer? Beyond that, what if a lot of the 10% that is seen doesn’t actually give readers the information they are looking for? You might not believe us.

article thumbnail

Assessing The US Youth Smartwatch Market: Is There Room For An Independent Brand?

Forrester's Customer Insights

Children's smartwatch brand Xplora plans to move into the US market - one of many recent additions to a crowded market. This blog explores important lessons that brands should consider when developing a smartwatch and entering a crowded market.

Brands 26
article thumbnail

How Much Does PBM Software Cost?

DemandJump

Pillar-based marketing (PBM) is a marketing strategy where you create pillars of related content based on exactly what your potential customers are searching for online. It leverages the power of good content by building a structure that tells search engines that you provide value. This means your website and blogs show up on page one of search engines when people are searching for answers to specific questions that your company can help with.

article thumbnail

Navigating the Future: Unveiling Trends and Bold Predictions in Customer Experience

Ready to explore 2024’s CX landscape? Join experts from SMG and guest Forrester as they discuss prominent trends actively shaping the industry and dive into a stack of bold predictions for the year ahead. Will the average customer experience improve? How can leaders leverage their CX metrics to establish financial linkage? What will global firms achieve using customer-facing generative AI?

article thumbnail

Metaverse-Like Experiences: Is Novelty Enough? A Look At ESPN’s Fifty/50 World

Forrester's Customer Insights

ESPN Edge built the interactive, 3D environment Fifty/50 World to celebrate 50 years of Title IX. Learn what a Gen X consumer -and- a sophisticated 13-year-old user of online 3D immersive gaming and entertainment platforms each thought of the experience.

article thumbnail

What Should I Look for in a PBM Platform?

DemandJump

Are you looking for a way to increase your organic web traffic, get more prospects to your website, and ultimately drive revenue? For most businesses, the answer is a resounding yes! If that sounds like you, allow us to introduce Pillar-Based Marketing (PBM). PBM is a proven approach to content marketing that is providing customers in nearly every industry out there with the tools and strategies they need to win the organic marketing battle.

article thumbnail

European Union Ruled: Shady Design Practices Are Illegal

Forrester's Customer Insights

EU adopted a set of regulations that condemn misleading techniques such as dark patterns. The EU sets new standards, catching digital businesses that over-focus on conversion funnels and possibly use deceptive design techniques red-handed. The user experience (UX) community, that has been advocating for ethical design for years without getting a seat at the table, […].