Thu.Jul 18, 2019

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Serving up customer relationships, not just food, at Fiesta Restaurant Group

Qualtrics

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5 Simple Ways to Conquer “Closed Loop” Feedback

Qualtrics

Collecting feedback from customers and employees is more important now than ever before. And, as we shared in this recent blog post, there are more ways than ever before to do it. Simply collecting feedback, though, won’t make you successful. You have to take action. But that’s not where the work ends, either. If your company is growing fast, and you understand how taking action can lead to increased sales or business process improvements that impact the bottom line, it can be tempting to simply

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How To Use Google Posts To Market a Local Business

Grade.us

Google Posts are one of the most underutilized features of GMB profiles. Yet if they're used correctly, they can do a lot to help you bring in new business. Why do they work? 1. They make your GMB profile more visually interesting, which makes people far more likely to click on it. 2. They meet Google's freshness goals, which means your GMB profile gets a boost in rankings. 3.

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Custom online research panel – 10 reasons to embrace it

QuestionPro Audience

A custom online research panel, also known as a customer advisory panel or internet access panel is a group of pre-screened respondents who have a willingness to participate in surveys and customer feedback sessions. These members may be either direct customers of the business or potential customers or individuals who have the knowledge and the passion to participate in the panel study.

Study 207
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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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How to provide an effortless customer experience

TechSee

Imagine this scenario: It’s Amazon Prime Day and you’re thrilled to have snagged the limited-edition wireless streaming stereo system you’ve had your eye on. When it arrives, you open the box and see… a whole load of parts. There’s also a 126-page user guide that raises your blood pressure every time you turn a page, but you manage to set it up… after about an hour.

More Trending

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Making Product Adoption Frictionless for the Customer

Kayako

Remember how exciting buying your first car was? I do. It was shiny and new and had that fresh car smell. I had researched the one I wanted and day dreamed about all the freedom I’d have to go anywhere once I had the car. Imagine then when that day finally came to get the keys, instead of handing them over to you the dealer instead sat you down to explain how every part of the car worked.

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Epic Fail of Customer Journey Marketing

CloudCherry

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Thanks for Coming in Today by Charles Ryan Minton (a One Win Book Review)

Customers That Stick

In this One Win Book Review, we take a look at Thanks for Coming in Today by Charles Ryan Minton. Check out the video below to hear Adam’s one win that you can take away from Thanks for Coming in Today to improve your organization’s customer experience and customer service. About Thanks for Coming in Today. FROM THE PUBLISHER: By providing your customers and guests with an unforgettable experience, your business can build customer loyalty and gain an edge over your competition.

Video 104
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How we moved our startup from New Zealand to Silicon Valley

Thematic

Facebook reminded me that it’s been exactly 1 year since we ( Nathan and I) moved from New Zealand to San Francisco! It’s the third time that we are coming to California to live for an extended period of time, but the first time for more than 3 months at a time. Having been through YCombinator , raised VC funding and with a growing number of happy customers, we can afford to live here for the next few years.

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Navigating the Future: Unveiling Trends and Bold Predictions in Customer Experience

Ready to explore 2024’s CX landscape? Join experts from SMG and guest Forrester as they discuss prominent trends actively shaping the industry and dive into a stack of bold predictions for the year ahead. Will the average customer experience improve? How can leaders leverage their CX metrics to establish financial linkage? What will global firms achieve using customer-facing generative AI?

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5 Steps to Create a Personalized Client Model to Drive Your Marketing Strategy

ProProfs Chat

Have you personalized your marketing strategy? If you have not, then you’re probably living under the rock. I started to notice more and more personalized campaigns a few years ago, and back then personalization was a kind of a revolution in the marketing industry. Back then, I was working as a social media manager at a small company, and we were looking for a marketing strategy for small business that would have helped us shoot ahead.

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4 Important Wins from Digital Transformation in Insurance

Bizagi

Lack of innovation is the biggest complaint that risk managers have about the insurance industry, according to Airmic’s 2019 poll. But the good news is that increased digital transformation in insurance is helping some organizations to introduce efficiency, better customer service and general modernization to an industry that has long been weighed down by legacy technology and operations.

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Want a successful B2B community platform? Follow these steps.

inSided

We’ve heard it all before: customer service is changing, customers prefer self-service, drive customer engagement to increase retention, provide quality support or your customers will churn…. The list goes on. But it’s precisely how B2B SaaS companies react to these changes and actually tackle the issues that really matters. An online community goes a long way to helping companies overcome these challenges.

B2B 60
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Christmas in July? 6 Quick Wins & Best Practices for Holiday 2019 (and Beyond)

Optimove

Redundancy, inbox oversaturation, and the overall lack of freshness in holiday emails have an effect. This unsatisfactory ‘bundle’ makes it more difficult for marketers to create innovative emails that convert, engage, and entice brand loyalists, versus those only looking for holiday season deals. However, Optimove has several quick wins and email marketing tips that will take you through the holiday season and beyond to help you stand out from the crowd.

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The State of Customer Onboarding 2024

Building lasting customer relationships has always been top-of-mind for businesses. However, in the last decade, organizations have recognized that the customer journey beyond the initial sale is as critical as the sale itself. Customer onboarding, or the customer’s first impression of you, is critical to forging lasting relationships and long-term success.

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Payment Processors and Point of Sales (POS): The Ultimate Guide

FiveStars

In the old days of running a small business, you accepted cash, or maybe a check, in exchange for your products or services. Today, payment processing is—to put it lightly—a more complicated transaction, and you have lots of options for getting it done. If you have a brick-and-mortar business, you can just accept cash—but you’ll […]. The post Payment Processors and Point of Sales (POS): The Ultimate Guide appeared first on Fivestars Insights.

Sales 59
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How Do User Analytics Affect Product Development and Customer Experience?

Truthlab

What is User Analytics? User analytics involve tracking activities of users who visit a particular website or mobile app. The goal of this process is to gather all relevant data which can be analyzed to precisely define the target marketing group and identify their preferences, requirements and behaviors. Ultimately, the insights acquired can play an indispensable role in the development of an exceptional product and user experience based on a definitive understanding of the target audience and

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Texting vs. Voice: How Generational Differences Shape Customer Engagement Strategy

Interactions

We all know that consumer demographics matter when it comes to buying behavior and effective marketing tactics. But did you realize that age has a significant effect on how a person wants to interact with brands they love? In an era were customer experience is often a major, or only, differentiator, understanding the preferences of your consumers may be the key to turning occasional buyers to loyal customers.

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Good, bad, or indifferent: Influencing emotion in customer experience

Beyond the Arc

“We’ve got to make things easier and more effective for customers,” said nearly every customer experience (CX) manager, everywhere, for the past decade. Indeed, that’s a great strategy to better meet customers’ practical needs. But that’s no longer enough. To really move the satisfaction needle and differentiate, companies need to master another critical component: emotional.

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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3 Ways B2B Companies Can Create a Cohesive Relationship Between Sales and Marketing With Matt Heinz [VIDEO]

Oracle

At Oracle Modern Customer Experience 2019, Kevin Gee, Senior Director of Modern Marketing Business Transformation at Oracle met with Matt Heinz, President of Heinz Marketing and discussed how B2B companies can connect better with buyers by building a relationship between sales and marketing. In order to establish more repeatable, scalable processes to deliver these results, marketing and sales teams come together to become more involved in making revenue responsible.

B2B 53
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You Should be Doing More Generative Research. Here’s a Guide to Get Started.

dscout People Nerds

Here’s why generative research matters, when you should be doing it, and an action plan for starting at your company.

Company 63
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Creating The Perfect Pickle Juice Pitch With Social Listening

NetBase

Agencies face lots of competition when it comes to winning new business. Next Generation AI-powered social listening offers them the intel to evaluate any niche, master any learning curve, and impress potential clients with the perfect pickle juice pitch. What’s a Pickle Juice Pitch? Have you ever met a competitive bicycle rider or triathlete? They mean business, as any focused athlete does.

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Dirty Bathrooms and Messy Stores Still Hurting Retail

Ann Michaels and Associates

Can cleanliness and organization affect how a retail store performs? You better believe it. 2018 was a rough year for several retailers…proving that fact. Toys R Us closed for good in the United States and was forced to liquidate because it was unable to sustain its debt load after a leveraged buyout in 2005. According to a filing with the bankruptcy court, Toys R Us had still been making $400 million payments on its debt every year.

Retail 45
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The Open CCaaS Advantage Report

Over the next 12 months, what do you think will have the biggest impact on your CX automation efforts? When asked the same question, only 10% of CX leaders surveyed by Verint chose telephony. It’s no longer the engagement channel leading CCaaS conversations. The customer engagement challenges facing organizations have changed – so a new approach is needed.

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Project Management for User Researchers: How to Ensure a Smooth & Focused Project

dscout People Nerds

The role of a user researcher goes beyond just running research. Learn how to contribute to an effective, research-inclusive project.

How To 53
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Good, bad, or indifferent: Influencing emotion in customer experience

Beyond the Arc

“We’ve got to make things easier and more effective for customers,” said nearly every customer experience (CX) manager, everywhere, for the past decade. Indeed, that’s a great strategy to better meet customers’ practical needs. But that’s no longer enough. To really move the satisfaction needle and differentiate, companies need to master another critical component: emotional Read More.

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Redefine Your Call Center with Co-Browsing Software

CSM Magazine

Customer service principles are timeless, but consumer expectations are certainly not. Customers have always expected effective and efficient service but with today’s technological developments, expectations are even higher. The adage of “know your customer” is as true today as ever. With the rapid change in customer behavior, businesses need to stay up to date with their customers’ expectations.

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Product Feature: All Your Search Data in One Place

DemandJump

In this week's episode of Real Good Marketing, Brennan and Jordan discussed the synergies of SEM & SEO, and how combining all your search data into one place can help your teams make quicker, more informed decisions. DemandJump's Keyword Profile Dashboard was built out of this key learning. In DemandJump's Keyword Profile Dashboard, you see all your search data in one place.

Data 40
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Top 5 Ways to Optimize Your Loyalty Strategy

Speaker: Lauren Barash, Vice President, Brand Marketing

In an ever-evolving industry, building and retaining loyal customers is critical to the success of any restaurant business. Join Lauren Barash, VP of Brand Marketing at Full Course, as she delves into the world of restaurant loyalty programs, and reveals the top five essential strategies to optimize your approach! This webinar will explore: Loyalty trends and what you should be focusing on 📊 Actionable insights and ideas to help you develop the most powerful and effective loyalty program

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99% of IT Execs Struggling with Architecture Modernization

datastax

Modernizing IT architectures is no small task, but it’s one nearly every enterprise is now facing in order to build better applications, innovate faster, and stay competitive. . The challenges enterprises are facing around IT architecture modernization are real and various. A survey we recently conducted with Dimensional Research has illuminated specifically what these challenges are and how IT executives are trying to surmount them. .

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Combining Disparate Data to Optimize Search Marketing

DemandJump

In this week's episode of Real Good Marketing , Brennan and Jordan discuss the synergies of SEM and SEO and how combining all your search data into one centralized view helps you make quicker, more informed marketing decisions.

Data 40
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Why Top Brands Choose Optimove’s CDP Over the Competition – G2

Optimove

Why Top Brands Chose Optimove’s CDP Over the Competition. G2 Grid ® for Customer Data Platform (CDP) Software. Grow with Optimove’s Actionable Customer Data Platform. Optimove’s Customer Data Platform empowers brands to improve customer experience, retention and LTV by: Unifying and viewing all customer data in a single customer view. Autonomously providing actionable insights that drive measurable growth.

Brands 40