Sun.Aug 19, 2018

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My greatest learnings from 10 years leading customer experience at HP, by Maurice FitzGerald [video]

Thematic

If you missed our webinar with customer experience expert Maurice FitzGerald, catch the recording here. He shares his greatest learnings from his 10 years at HP as CX lead. He’ll also go through how to properly structure a successful CX project and you’ll learn other tidbits too! You’ll learn: What the top three priorities should be for a customer experience leader.

Video 48
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The Best B2B Marketing Tips And How They Actually Work

Genroe

B2B marketing tips can be tricky. The sales cycle is long and carefully considered. Bright colours and fonts aren’t going to make a decision maker purchase impulsively. Many small companies in the B2B space still rely on referrals. And why shouldn’t they, it’s the quickest way to earn trust. But what if you want your […]. The post The Best B2B Marketing Tips And How They Actually Work appeared first on Genroe.

B2B 40
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Legal Industry Review Management Tips & Insights

Grade.us

Few people are having a good day when they go looking for a lawyer (unless they have just won the lottery). Even those who are simply creating wills, drawing up contracts, or setting up businesses are dealing with scenarios designed to cause a certain amount of trepidation. Almost any time you're dealing with the law you're addressing some sort of major life event.

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The Best B2B Marketing Tips And How They Actually Work

Genroe

B2B marketing can be tricky. The sales cycle is long and carefully considered. Bright colours and fonts aren’t going to make a decision maker purchase impulsively. Many small companies in the B2B space still rely on referrals. And why shouldn’t they, it’s the quickest way to earn trust. But what if you want your company […]. The post The Best B2B Marketing Tips And How They Actually Work appeared first on Genroe.

B2B 40
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.