Checklist for Creating an Effective Customer Survey
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JANUARY 18, 2019
I came across a quote on the internet the other day, and it struck a chord. It said, “The customer’s perception is your reality”. We present a brand image to our customer of who we are, but in the end, the reality is what the customer views it to be. Companies have realized the importance of this, which is evident from the increase in customer satisfaction and retention programs.
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