Fri.Oct 27, 2017

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3 examples of retailers re-focusing on the in-store experience

Alida

Video killed the radio star, but e-commerce hasn’t killed bricks and mortar retail. Although some traditional retail behemoths such Toys ‘R’ Us and Sears have filed for bankruptcy and are even dying completely with a final breath of liquidation sales, some brands are doubling down on their physical locations by revisiting the in-store experience. Even in the era of Amazon, only about a fifth of U.S. consumers are primarily online shoppers , according the National Retail Federation’s quarterly Co

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Guest Blog: Empathy – What Your Customer Service Strategy Is Missing

ShepHyken

This week we feature an article by Tim Fujita-Yuhas that discusses the importance of empathy when using new technology for customer service. He looks at the next generation of texting, known as RCS (Rich Communication Services), which I think will become a very valuable tool. – Shep Hyken. When the topic of customer service comes up, the most common associations aren’t typically positive ones.

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The Dangers of Tunnel Vision When Optimizing a Customer Experience

Truthlab

Reading Time: 3 minutes It’s 6am and you’re leaving your house to grab a coffee before you start your morning commute. You walk into a local coffee shop you’ve been wanting to try since you moved into the neighborhood. When you walk in, you notice that the line is a bit longer than other coffee shops in your neighborhood, […]. The post The Dangers of Tunnel Vision When Optimizing a Customer Experience appeared first on truthlab.

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Top Twenty-Five Voice of the Customer Mistakes

Vocalabs

Top Twenty-Five Voice of the Customer Mistakes. Peter Leppik. Fri, 2017-10-27 15:39. Agile Customer Feedback. I started out writing a list of the top-ten mistakes companies make when designing and executing their customer feedback programs, but found I had a hard time stopping at just ten. To paraphrase an old saying, most successful VoC programs are pretty much the same, but each failed program fails in its own special way.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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AppConnect Partner Spotlight – TalkIQ

Talkdesk

We’re excited to announce our most recent AppConnect Partner Spotlight: TalkIQ. TalkIQ captures what customers are saying and feeling with real-time insights and trends that let you manage your business through stronger customer engagement, increased sales, reduced churn and better products. TalkIQ is available now on AppConnect. TalkIQ has four main features that allow the solution to deliver best-in-class insights from conversations through AI and speech recognition: Easily access the metrics

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Empathy: A Key Management Skill

CSM Magazine

A great place to start improving your management skills is by developing the ability to empathize with others. Many years ago I worked in an organisation that was very task focused (to say the least). Whenever we tried to introduce some training or new processes that weren’t task related (e.g. interpersonal skills or management skills training, communication strategies) they would be dismissed by the majority of the workforce with the mantra ‘it’s too fluffy’ I guess, at

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How Reading Bad Guest Posts Helped Me to Become a Better Content Writer

LiveChat

Some time ago, we decided that it’s time to start to accept guest post contributions. It sounded like the best idea ever! Through the eyes of imagination, I saw our blog flooded with great posts all these great content writers would send us! I saw tons of valuable content enriching our blog, happy readers benefiting from the knowledge we share, what could possibly go wrong?

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Why You Need a Location Page for Each Franchise in Your Business

ReviewTrackers

Franchises are meant to be found. Each franchise location should have its own location page to optimize for local search and be valuable for consumers searching for businesses near them. . Consumers are looking for specific information about your business locations such as hours, address, and contact information. And those consumers will go to your store.

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Loyalty Point Liquidity drives Customer Engagement

Currency Alliance

As technologies mature and customer behavior changes, markets must evolve to remain relevant. We have seen tremendous change across many industries during the past 40-50 years, and these changes can help predict the next evolution in the loyalty sector. Customers expect flexibility and convenience from the companies they do business with because people live in a world where almost everything is accessible with a few clicks on their smartphone.

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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Six Habits of Highly Effective Advocate Marketers

Influitive

Businesses today are increasingly faced with a new reality. One where social proof trumps glossy case studies and image-rich company websites. One where what we say matters less and less—and what they say about us matters more and more. The burden of social proof, while generated “out there,” is very much the responsibility of the.

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Collaboration with common loyalty currencies

Currency Alliance

We recognize that these are difficult times for merchants managing loyalty programs. Customer expectations are higher than ever. They want personalized offers and immediate gratification. But this isn’t always possible. It’s often hard for merchants to find or integrate the technology to help with personalization. What’s more, a lot of customers only have small amounts of loyalty currency in each program they’re a member of – so they have trouble seeing how they can get t

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