Kerry Bodine

APRIL 28, 2019

The concept of the “journey” has permeated organizations over the past several years. While this might seem like good news to someone like me who champions the journey framework, I’ve noticed a disturbing trend — and it reminds me of one of my favorite movies. In The Princess Bride, the character Vizzini repeatedly exclaims, “Inconceivable!” in response to situations that are, in fact, quite conceivable — but simply contrary to what he hoped would happen, like a foe not falling to his death.

Customer Journeys 166

Customer Journeys Marketing Customer Centricity Customers 166

Beyond Philosophy

APRIL 28, 2019

What Customer Emotions Drive the Most Value. 15 years ago, in Munich, I was asked a question I couldn’t answer when presenting to an insurance company. The person asking understood what I was saying about evoking the proper emotions in a Customer Experience. No, he wanted to know how much money he would get back by investing in my idea. I didn’t know.

Insurance 126

Insurance Consulting Loyalty Customers 126

Kerry Bodine

APRIL 28, 2019

The concept of the “journey” has permeated organizations over the past several years. While this might seem like good news to someone like me who champions the journey framework, I’ve noticed a disturbing trend — and it reminds me of one of my favorite movies. In The Princess Bride, the character Vizzini repeatedly exclaims, “Inconceivable!” in response to situations that are, in fact, quite conceivable — but simply contrary to what he hoped would happen, like a foe not falling to his death.

Customer Journeys 120

Customer Journeys Marketing Customer Centricity Customers 120

Fox Metrics

APRIL 28, 2019

Improving customer experience and ultimately getting customers satisfied has been the game changer in today’s business world. It’s not enough to have a Wall Street shaking product or service, getting to understand customers’ behaviors with respect to products and services can make a huge difference in your overall business growth and progress.

Data 40

Data Customer Experience Customers 40

Advertisement

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

Customers

Kerry Bodine

APRIL 28, 2019

The concept of the “journey” has permeated organizations over the past several years. While this might seem like good news to someone like me who champions the journey framework, I’ve noticed a disturbing trend — and it reminds me of one of my favorite movies. In The Princess Bride, the character Vizzini repeatedly exclaims, “Inconceivable!” in response to situations that are, in fact, quite conceivable — but simply contrary to what he hoped would happen, like a foe not falling to his death.

Customer Journeys 54

Customer Journeys Marketing Customer Centricity Customers 54

Optimove

APRIL 28, 2019

“Want to avoid cart abandonment? Look deep into your data and gain insight into your customers’ behavior. In time, you’ll have enough perspective to predict behavior and churn. Prevent cart abandonment by communicating with the customer in real time with a special notification, pop-up or email with an offer to prompt their next transaction. A/B test to see what offers work best.” – Pini Yakuel, Optimove.

Communication 40

Communication Data Customers 40

Fox Metrics

APRIL 28, 2019

Improving customer experience and ultimately getting customers satisfied has been the game changer in today’s business world. It’s not enough to have a Wall Street shaking product or service, getting to understand customers’ behaviors with respect to products and services can make a huge difference in your overall business growth and progress.

Data 40

Data Customer Engagement Engagement Marketing 40

Optimove

APRIL 28, 2019

The post Global Gaming Expo (G2E) appeared first on Optimove.

40

40