Kerry Bodine

NOVEMBER 26, 2017

We hope you’ll join us in one of these fun locations next year for our signature two-day customer journey mapping workshop: February 27 & 28 in San Francisco. May 16 & 17 in Chicago. September 12 & 13 in Boston. Register early and save! With our Early Bird discount, you’ll save $100 on our regular registration rates. TODAY ONLY, save more!

Customer Journeys 120

Customer Journeys Sales Customers 120

ClearAction

NOVEMBER 26, 2017

52 Reasons to Embrace Marketing Operations Gary Katz. What is a Marketing Operations mindset? I made a commitment to share 50 reasons, over Twitter, to embrace Marketing Operations; one tweet per day over the next 50 days. This shaped my thinking for what I now call Marketing Operations 2.0, and led to the development of the course I now teach for UC Extension and my own company.

Marketing 70

Marketing Roadmap Competitive Advantage Leadership 70

Magellan Solutions

NOVEMBER 26, 2017

It’s something that happens every year. Strangely enough, it still appears as if we don’t learn from it. Christmas rush shopping is something that drives consumers to the brink of insanity and stress-related illness, but so many people still choose to put off buying their Christmas gifts until December 24th. Business owners, on the other hand, still struggle with the onslaught of customers and orders, as if the previous year’s experience failed to teach them a lesson.

Abandon Rate 53

Abandon Rate Call Center Sales Customer Service 53

ClearAction

NOVEMBER 26, 2017

Marketing Operations for SMBs: 4 Keys to Success Gary Katz. In the world of marketing operations (MO), words like “enterprise” and “scale” are common, but we rarely hear the phrase “small business” enter the conversation. Ironically, small and midsize businesses (SMBs) need MO the most if they are to grow into the company they want to be.

Marketing 54

Marketing Case Study Technology ROI 54

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Genroe

NOVEMBER 26, 2017

20 years ago the sales lead nurture process was simple, if manual and administratively loaded. Sales people would keep racks of 3×6″ index cards on people they had met. Each week the sales person would manually review the cards and look for reasons to contact the lead (newspaper story, new product information, etc) and send […]. The post Lead Nurture Fundamentals for Every Business appeared first on Genroe.

Sales 53

Sales Marketing 53

Customer Enthusiast

NOVEMBER 26, 2017

I was recently asked to clarify some service industry terminology that’s being used, often interchangeably, to describe customer experience. Being that clarification often results from examining definitions, let’s start there. And since this is my blog, I’ll submit my own definitions: Customer service is a voluntary act that demonstrates a genuine desire to satisfy, if not delight, a customer.

Customer Experience 53

Customer Experience CEM Lifetime Customer Hotels 53