Mapping Customer Journeys Through a Systems Lens
Horizon CX
JUNE 10, 2022
The customer journey map (CJM) is a useful and crucial tool to help businesses uncover and visualize the experience their customers have when interacting with the brand from the customer’s point of view. That last underlined phrase underscores the criticality and validity of the customer journey. It must be derived from the customer’s perspective otherwise it’s made up of assumptions and speculation versus hardcore evidence.
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