How to reduce customer acquisition cost (CAC) with business text messaging
BirdEye
MARCH 11, 2021
Customer acquisition cost (CAC) has increased by 60% in just six years. Consumers are spending more time online with increasingly high expectations. This makes competing for conversions on saturated marketing channels more costly than ever. Cultivating sustainable growth is imperative for success, and understanding how to keep your CAC low and ROI high is the foundation of sustainable growth.
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