Sat.Jan 13, 2018

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How Do Customers Evaluate Your Organization?

Beyond Philosophy

Colin Shaw and Professor Ryan Hamilton discuss how customers evaluate your organization. They do so buy looking at the interactions they have, but this is also affected by the ‘Halo’ that you project. What does this mean for your organization? How can you use this to improve your Customer Experience? Evaluate the people they are dealing with?

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4 Characteristics of Digital Experience Destinations

Oracle

If your newsfeed is like mine, it’s hard to go a day—or even a few hours—without seeing a story about the retail apocalypse. For a growing number of shoppers, price and convenience no longer equate to brand loyalty. They expect more. They expect an experience. This climate has forced retailers to rethink and reinvent both their in-store experience and digital presence.

Retail 50
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7 Things You Can Say to Gain Control with Challenging Customers

Myra Golden

If you find it difficult to get your customer to stop telling you the story of just how inconvenienced they were, or are, and to stop rambling on about the problem, it’s likely because the customer is stuck in the past. You’re going to have to reframe the issue in the customer’s mind. That is, you must strategically move your customer out of a past problem to a focus on the present so that you can offer a solution.

Course 49