Fri.Jun 30, 2017

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How to improve CX in the automotive industry

Alida

The auto industry is at a crossroads. Vehicle sales are softening, and car ownership is down, especially among younger consumers. Mobility platforms and car sharing apps are giving consumers more reasons to forego owning a car, especially in urban areas. While the market for on-demand mobility is expected to grow, the market for privately owned cars is predicted to shrink dramatically over the next five to 10 years.

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What Does It Take To Be A Good Workshop Facilitator?

Kerry Bodine

If you want to truly understand your customers’ needs, expectations, and ideas for improving their experiences, you’ll need to actually talk to them. A great tool for uncovering rich customer insights is a workshop where you can bring real customers into the room and watch them open up about their current journey or their ideal experience. We frequently host customer workshops designed to answer our clients’ burning questions about their organization’s customer experience, but we don’t do it alo

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Guest Blog: Technology Trends That Will Govern the CX Landscape

ShepHyken

This week we feature an article by Shaista Haque who writes about the top technology trends of 2017 that she believes will disrupt customer experience benchmarks. – Shep Hyken. “Consistent innovation is the greatest invention for all generations.”. The breakthrough technologies have swamped the world and it’s the truth that all this change has been enticing for most of us.

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Why Influencer Marketing Is Ruling The Content Kingdom, & Other Insights From Lee Odden

Influitive

Dear content marketers: no one believes your brand’s messaging. However, they do believe influencers—we’re talking about pros in your field with whom you’ve established a genuine connection. (Not Kim Kardashian!) But how do you get them to help you spread your message—especially if you don’t have a huge budget to buy their affection?

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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CX Driving Your Digital Transformation

Clicktools

by CallidusCloud CX Guest Blogger, Daniel Newman. ~~~. Customer experience is and always has been at the heart of business. There is no exception to this. Research shows that 49 percent of companies expect to undergo vast digital transformation in the next two years. However, in a recent poll, only 55 percent of those in charge of the digital transformation in their organizations said that customers were at the heart of their business.