Why Should You Care About Customer Experience?
Kerry Bodine
SEPTEMBER 30, 2017
A couple of months back, I wrote a post called You Must Invest In Customer Experience. In it, I detailed research by the American Customer Satisfaction Index that shows that an investment portfolio that takes long bets on CX leaders and shorts CX laggards outperforms the S&P 500 by nearly a factor of five. That study was all about end consumers.
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