Wed.Jun 11, 2025

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When Your Brand Promise and Customer Experience Don’t Align

CX Journey

A brand promise goes beyond a tagline or a campaign; it’s a pledge, a strategic commitment to customers of what they can consistently and reliably expect from your brand. It defines the value your brand delivers at every touchpoint, from products and services to the people behind them. But here’s the catch: a brand promise is only as strong as the experience that delivers it.

Brands 264
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Customer Journey Mapping 2.0: From Linear Fantasy to Adaptive Reality

ECXO

Customer Journey Mapping 2.0: From Linear Fantasy to Adaptive Reality Let’s get real for a second: most customer journey maps are like coloring books. Cute, predictable, linear… and totally disconnected from how people actually behave. You know the type—step 1: awareness, step 2: consideration, step 3: purchase, yadda yadda. It looks great in a slide deck.

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Sophie Live Assist: Boost Service Performance with Visual AI

TechSee

In today’s customer service landscape, contact centers grapple with increasingly complex technical inquiries, from hardware, connectivity and setup issues, to frustrating, troubleshooting issues. These challenges often lead to prolonged interactions, repeat calls, returns, replacements, churn and poor customer satisfaction. Traditional support tools, limited to text or voice inputs, frequently fall short in resolving such complexities efficiently.

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How Gardenia Technologies helps customers create ESG disclosure reports 75% faster using agentic generative AI on Amazon Bedrock

AWS Machine Learning

This post was co-written with Federico Thibaud, Neil Holloway, Fraser Price, Christian Dunn, and Frederica Schrager from Gardenia Technologies “What gets measured gets managed” has become a guiding principle for organizations worldwide as they begin their sustainability and environmental, social, and governance (ESG) journeys. Companies are establishing baselines to track their progress, supported by an expanding framework of reporting standards, some mandatory and some voluntary.

Report 104
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AI Isnt the Future — Its the Fight Youre Already In: Are You Ready?

The AI era isn’t coming—it’s here. But over 70% of AI projects fail before they scale. Why? No strategy. No alignment. No ROI. We worked with a $50M company that wasted a year and half their budget chasing AI pilots with no payoff. Sound familiar? That’s where our four-step transformation system comes in: Assess, Strategize, Execute, Scale. We help you cut through the hype, find what actually moves the needle, and build a roadmap that delivers results.

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Gen Next: Winning the Future Market Article #6: They’re Learning Machines: Why Gen Z and Millennials Are Always Leveling Up (And Expect You to Help)

PeopleMetrics

These generations don’t wait to be taught. They seek, test, and apply … constantly! One of the most overlooked truths about Gen Z and Millennials is how obsessed they are with self-directed learning. They’ve grown up with YouTube tutorials, Skillshare, Coursera, and TikTok explainers. They learn in public. They learn on the go. They learn on their terms.

More Trending

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Gen Next: Winning the Future Market Article #5: The Purpose Principle: Why Meaning Is the New Metric

PeopleMetrics

For Gen Z and Millennials, “what do you do?” isn’t nearly as important as “why do you do it?” If your brand, company, or cause can’t answer that clearly, you’ve already lost them. For younger generations, purpose isn’t a side benefit, it’s a core filter for how they decide where to work, what to buy, and who to support. This shift isn’t theoretical.

Metrics 62
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Adobe enhances developer productivity using Amazon Bedrock Knowledge Bases

AWS Machine Learning

Adobe Inc. excels in providing a comprehensive suite of creative tools that empower artists, designers, and developers across various digital disciplines. Their product landscape is the backbone of countless creative projects worldwide, ranging from web design and photo editing to vector graphics and video production. Adobe’s internal developers use a vast array of wiki pages, software guidelines, and troubleshooting guides.

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Building a Smarter Contact Centre with AI and Automation

CSM Magazine

Sabio’s Kevin McGachy highlights some key considerations ahead of any AI implementation in the contact centre. Start with Data-Driven Intent Analysis Before Any AI Technology Investment The foundation of any successful AI transformation lies in understanding your customers’ actual behaviour, not assumptions about it. At Sabio, we’ve seen remarkable results through our Intent Capture & Analysis (IC&A) approach, which analyses thousands of customer interactions to reveal

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NVIDIA Nemotron Super 49B and Nano 8B reasoning models now available in Amazon Bedrock Marketplace and Amazon SageMaker JumpStart

AWS Machine Learning

This post is co-written with Eliuth Triana Isaza, Abhishek Sawarkar, and Abdullahi Olaoye from NVIDIA. Today, we are excited to announce that the Llama 3.3 Nemotron Super 49B V1 and Llama 3.1 Nemotron Nano 8B V1 are available in Amazon Bedrock Marketplace and Amazon SageMaker JumpStart. With this launch, you can now deploy NVIDIA’s newest reasoning models to build, experiment, and responsibly scale your generative AI ideas on AWS.

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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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CX ≠ Customer Service—Leadership Still Doesn’t Get It

DCX AI Today

AI news. AI prompts. Real CX progress. For AI-Curious CX Leaders Date: June 11, 2025 •  Read Time: Approx. 5 minutes 👋 Morning, CX leaders! Today feels like the calm before the next wave—foundational tension mixed with a leap in contact center automation. Ready to navigate the disconnects while building smarter, self-driving CX engines?

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Predicting and Preventing Churn with AI

Gainsight

Customer churn is one of the biggest challenges businesses face, yet many organizations struggle to accurately predict and prevent it. Losing customers isn’t just a number on a spreadsheet—it’s a hit to revenue, team morale, and long-term growth potential. The stakes are high, and Customer Success teams are at the forefront of addressing this critical issue.

Metrics 52
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Sharing the Power of Personalization at Optimove Connect 2025

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Marketers attending Optimove Connect 2025 witnessed firsthand how Opti-X reshapes the future of digital personalization and enables brands to deliver meaningful, real-time customer experiences at scale. The session led by Rob Davis and Edward Aaron-Obelley, Product Leaders at Optimove, showcased how personalization, when powered by AI and real-time data, becomes more than a marketing tactic.

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Sanas Unveils First-Ever AI-Powered Simultaneous Language Translation: Real-Time Speech-to-Speech Translation

CSM Magazine

Sanas , provider of the world’s first Real-Time Speech Understanding Platform, today unveiled its AI-powered Real-Time Speech-to-Speech Language Translation technology. Unlike traditional translation technologies that convert speech to text, translate it, and synthesize it back into speech, Sanas’ latest innovation uses a proprietary AI-based architecture to perform direct, low-latency speech-to-speech language translation with the highest accuracy.

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How AI Is Transforming IT in 2025: A Playbook for Smarter IT Ops

IT teams are under pressure to do more with less. AI isn’t just hype—it’s already helping lean IT teams cut support volume by up to 60%, reduce cloud waste, and eliminate risk from their stack. In this executive playbook, you'll learn how mid-sized companies are deploying AI to automate tier-1 tickets, predict outages, optimize SaaS spend, and secure infrastructure without hiring a bigger team.

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How to Present Customer Insights to Product Managers, Engineers, and Executives

Centercode

AI-driven user testing, video insights, plus seamless app distribution and expert resources— discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Start for free , scale as your program grows. Platform Overview Managed Services Compare Plans What's New?

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Big Payouts Are Hitting Bank Accounts Now: See If You’re Getting the $2,000 Social Security Check Today

Steve DiGioia

If you’re checking your bank account today, you’re not alone—Social Security is issuing payments averaging around $2,000 to millions of eligible Americans this Wednesday, June 11, 2025. But before you start planning your next grocery trip or paying off bills, you’ll want to know one thing: Is today your payday? Today’s round of payments is part of the Social Security Administration’s staggered monthly schedule.

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How AI Decodes Instagram Customer Reviews and Win Customers

SurveySensum

Instagram has 2 billion monthly active users. It’s the third most popular social network in the world. And your customers? They’re definitely on it. Right there, scrolling, tapping, sharing… and posting customer reviews on Instagram. If you’re ignoring Instagram customer reviews, you’re sidelining your fans and losing a trove of insights to fix flaws and amplify wins.

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​​Why You Need a Social CRM: Strategy, Benefits, and Tools in 2025

Brandwatch CX

Social CRM is a must-have in 2025. Discover what Social CRM is, benefits, strategy, and tools to elevate customer relationships.

CRM 52
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Breaking The Commerce Bottleneck: Your SAP Exit Plan Starts Now

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

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How to Contact Verizon and Assessing Their Customer Service

CSM Magazine

Whether you are a new customer, a longtime user, or just considering switching to Verizon, it’s essential to know how to reach their customer service team and evaluate the quality of support they provide. Verizon’s a huge telecommunications company with a massive customer base spanning the entire country. Millions rely on their service. Let’s learn how to reach Verizon and see how good their customer service really is.

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Gen Z trends in food, retail, and travel conversations

Brandwatch CX

Forget surveys, social listening is the answer – here’s what Gen Z really says about eating, drinking, shopping, and traveling.

Travel 52
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Advantages of Healthcare Referral Management in Telehealth

CSM Magazine

Online specialist referrals have become a means of improving patient access to healthcare delivery in recent years by facilitating distant connections between patients and medical professionals. Online specialist referrals have given new practices access to an invaluable tool that can greatly improve patient care and operations. Referrals continue to be one of the most significant ways that NextClinic grows their patient numbers, despite statistics to the contrary.

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Startup Support Outsourcing: When to Scale Smart & What to Delegate First

rethinkCX

You're a startup. You're moving fast, innovating, and trying to change the world. But here's the unavoidable truth: your resources are finite. Every dollar, every minute, and every team member needs to be deployed with surgical precision.This is where outsourcing comes in.It's no longer just for massive corporations. In fact, 37% of small businesses already outsource at least one business process.

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Turn Your Contact Center Into a Profit Machine with AI

Every year, $75 billion is lost to bad customer service — and your business could be bleeding loyalty without realizing it. AI is rewriting the rules. Imagine instant answers, 24/7 self-service, faster resolutions, and skyrocketing satisfaction scores. Companies like Amazon are already cashing in, and the technology is easier than you think — plug, play, and profit.

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How to Create Social Media Ads for Better Engagement

CSM Magazine

People see hundreds of social media posts every day. Some ads grab attention, while others are ignored. What makes the difference is how well the ad connects with the social media audience. A great ad doesn’t need fancy designs—it needs to speak clearly, look good, and match the platform where it appears. Social media marketers don’t need huge budgets to run successful marketing campaigns.

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Skillsoft and Salesforce Partner to Build More Effective Customer Support Teams through Ai-Powered Learning

Customer Think

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Silicon, Substations & Sovereignty – Infrastructure Is Critical For AI Success

Forrester's Customer Insights

I’ve been closely following the evolution of AI infrastructure for a while now. Honestly, the pace at which things are changing is both thrilling and a little overwhelming.

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Tariffs, Politics and Price Tags: What’s Really Driving UK Consumer Behaviour?

Maru Group

Last week, headlines lit up with news that US courts had blocked some of Donald Trump’s proposed tariffs, a decision with potentially significant implications for global trade. While it’s an eye-catching development, and one that might have major consequences down the line, it’s worth asking: how much does this really matter to UK consumers right now?

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Next-Gen Cloud Contact Centers For Dummies®

What does customer service excellence look like in 2024? According to our report with insights from CX expert Shep Hyken, customer expectations are at an all-time high, and there’s a bigger shift toward self-service and leveraging AI capabilities.

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When You Can’t Change The Technology, Change Your Security Policies

Forrester's Customer Insights

When you can’t change the security of external technologies like IoT, OT, or power infrastructure, you must adapt your internal cybersecurity policies and controls to mitigate the risks they introduce.

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Tariffs, Politics and Price Tags: What’s Really Driving UK Consumer Behaviour?

Maru Group

Last week, headlines lit up with news that US courts had blocked some of Donald Trump’s proposed tariffs, a decision with potentially significant implications for global trade. While it’s an eye-catching development, and one that might have major consequences down the line, it’s worth asking: how much does this really matter to UK consumers right now?

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Getting The Balance Right: Shared Services vs. Service Providers In Government

Forrester's Customer Insights

Without rigorous management, shared services can devolve into a service provider model, losing sight of their core mission and sacrificing the efficiencies they were designed to deliver.