Thu.Oct 20, 2016

article thumbnail

Do Customer Journeys Drive Your Content Strategy?

Kerry Bodine

This journey map for the Exploratorium , a science museum in San Francisco, is one of my favorites. That’s because the folks at the former design agency Adaptive Path (which was acquired by Capital One back in 2014) did a great job of highlighting two key things: 1) The entirety of the customer experience. It would be easy for Exploratorium management to focus exclusively on the museum experience—everything that happens within their physical walls, represented by the square box in the middle of

article thumbnail

Forrester and MaritzCX Strut Their CX Stuff

InMoment XI

MaritzCX and Forrester are partnering to make the Forrester Customer Experience Index (CX Index) pre-built survey templates across 17 industries accessible within the MaritzCX Platform. This partnership and integration is made in the name of arming businesses with easy access to the CX Index and giving them as much insight as they can possibly get.

Survey 0
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Secret to a Helpful Help Center Isn’t What You’d Think

Kayako

There are hundreds of articles out there telling you how to write a better help center article. They’ll give you a lot of really great advice on writing clearly and succinctly. They’ll tell you how to keep your audience in mind, and how to keep them engaged. They’ll talk about article organization, tone, and format. What they won’t tell you, though, is that good writing is only half the battle.

article thumbnail

Forrester and MaritzCX Strut Their CX Stuff

InMoment XI

MaritzCX and Forrester are partnering to make the Forrester Customer Experience Index (CX Index) pre-built survey templates across 17 industries accessible within the MaritzCX Platform. This partnership and integration is made in the name of arming businesses with easy access to the CX Index and giving them as much insight as they can possibly get. View Article.

Survey 200
article thumbnail

The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

article thumbnail

Double talk can murder CX strategy

Customer Bliss

Double talk. It can feel like it’s everywhere sometimes. Let me be a little bit blunt to open this post, although I think many of you may have experienced this at least once. In short? Customer culture is talked about by many leaders, but ultimately misunderstood by most organizations. Let’s do a quick example. We know many companies have “core values,” for example — and while often some of the top people try to live by them, oftentimes they feel like a list of word

Strategy 132

More Trending

article thumbnail

Do Customer Journeys Drive Your Content Strategy?

Kerry Bodine

This journey map for the Exploratorium , a science museum in San Francisco, is one of my favorites. That’s because the folks at the former design agency Adaptive Path (which was acquired by Capital One back in 2014) did a great job of highlighting two key things: 1) The entirety of the customer experience. It would be easy for Exploratorium management to focus exclusively on the museum experience—everything that happens within their physical walls, represented by the square box in the middle of

article thumbnail

Eight Ways to Build Customer Empathy

Heart of the Customer

Customer empathy is absolutely critical to a company-focused culture. Without empathy, employees focus on their own problems, rather than your customers’. They build overly-complex products based on what they want to buy, rather than starting with customer needs. And they certainly don’t understand the emotional context of your customers. Both Forrester and the Temkin Group […].

Culture 116
article thumbnail

Are you in it to win it? What’s after Email Subject Personalization?

Bold360

Whether you noticed that checkered flag waving or not, you’re part of a race. Attracting customers, keeping their attention, and providing the right product or service for their needs are all markers on the race track of a successful business. But if you think there’s a victory lap and a raised trophy in the near future, you’re falling into a common trap.

article thumbnail

Know thy customer

Customer Enthusiast

I recently received a review copy of The American Retail Value Proposition: Crafting Unique Experiences At Compelling Prices by Kyle B. Murray. Among other things, the author presents the RFM (recency, frequency, monetary spend) model for determining customer value. Mr. Murray writes: “(O)ne of the best ways to predict future behavior is to look at past behavior.

article thumbnail

Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

article thumbnail

Avaya and IAUG: Coming Together for a Better User Group Experience

Avaya

Marilyn Shuck serves as a Director on the IAUG Board, president of the Puget Sound Avaya Users Group, and as a UC Engineer at the University of Washington. The combination of the Avaya Technology Forum (ATF) and the International Avaya Users Group (IAUG) flagship event, Avaya ENGAGE, is generating a lot of buzz. As IAUG members, it’s exciting for us because we’ll be there as Avaya is announcing new products and have better access to Avaya.

Groups 67
article thumbnail

Winter shopping best practices: What retailers should know about the holidays

ForeSee

The holiday shopping season is upon us, and for retailers this is one of the biggest times of the year — with up to 30 percent of annual sales accounted. The post Winter shopping best practices: What retailers should know about the holidays appeared first on ForeSee.

Retail 59
article thumbnail

The Ombudsman Omnishambles continues… Even on Conflict Resolution Day…

Helen Dewdney

Press release. Today (20th October) is Conflict Resolution Day. Created in 2005 by the Association for Conflict Resolution 1. It is now an annual celebration aimed at increasing awareness of the various peaceful, non-violent methods of dispute resolution (ADR) available to traders and consumers. Helen Dewdney, The Complaining Cow blogger and author of How to Complain: The Essential Guide to Getting Refunds, Redress and Results!

Retail 58
article thumbnail

The Anatomy of a Customer [Infographic]

Promoter.io

If you’ve read, “The Anatomy of a Passive Customer” or my most recent post describing what’s a “good” Net Promoter Score, you’ll know that I don’t hide the fact that I’m a fanboy of Southwest Airlines. I will go out of my way to endorse and recommend them to anyone that asks (or doesn’t ask), just […].

article thumbnail

11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

article thumbnail

4 Content Creation Strategies That Convert

LiveChat

Content converts. Good content converts better. Content creation is key in moving your customer from interest to taking a desired action. When you are successful in getting a potential lead to your landing page, it is the content on that page that will eventually determine whether the lead will convert. As much as 96% of visitors on your site are not there to buy.

article thumbnail

Advanced Techniques for Writing Avaya Breeze Snap-ins Using Engagement Designer—Part Four

Avaya

Welcome to the fourth in my series of videos addressing some of the more advanced Avaya Breeze ™ techniques. In Part One I showed you how to catch and process errors inside a Breeze Snap-in. In Part Two I addressed Breeze Connectors. In Part Three I added multimodal communications and parallel gateways. Here in Part four, I show you how to add JavaScript functions to Breeze expressions and data processing.

article thumbnail

5 Things to Consider When Building a Call Center Culture

Talkdesk

In today’s competitive professional marketplace, company culture is often the dividing line between keeping rock star employees or losing them to competitors. Some roles are particularly important to foster a positive company culture, and customer service agents in your call center are one of these critical roles. Your call center is the front line of your business and often the only people who will interact with paying customers.

article thumbnail

5 Customer Experience Hacks for Small Teams

Qualtrics

You already offer a great service at a great price, but that may not be enough to keep your customers coming back for more, or motivate them to tell friends and family about your business. If you want to reap the full value of a customer, give them a memorable customer experience—one that goes beyond a simple exchange of value. Why Customer Experiences Are So Important.

article thumbnail

How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

article thumbnail

Unsung Heroes of the Customer Experience: Your Back Office

Daniel Group

Believe it or not, your non-customer facing employees, from Sales, Support to Finance, to Legal, are the foundation on which great customer experiences are built. Yet, too often, organizations don’t realize this, or they forget the importance of the support team. Read More. The post Unsung Heroes of the Customer Experience: Your Back Office appeared first on The Daniel Group.

article thumbnail

The 12 Principles for Building Profitable Customer Relationships

Brad Cleveland Blog

Over the past decade, ICMI has studied, codified and periodically published a summary of the most important principles behind building strong, profitable customer relationships. Lately, I’ve been asked, are these principles less important? Have evolving customer expectations, social communities, new … Continue reading → The post The 12 Principles for Building Profitable Customer Relationships appeared first on Brad Cleveland.

article thumbnail

The Kindness Gap: Differentiation by Practicing Civility in Uncivil Times {Infographic}

Michelli Experience

article thumbnail

The 12 Principles for Building Profitable Customer Relationships

Brad Cleveland Blog

Over the past decade, ICMI has studied, codified and periodically published a summary of the most important principles behind building strong, profitable customer relationships. Lately, I’ve been asked, are these principles less important? Have evolving customer expectations, social communities, new channels and other developments changed the fundamentals?

article thumbnail

10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

article thumbnail

The 12 Principles for Building Profitable Customer Relationships

Brad Cleveland Blog

Over the past decade, ICMI has studied, codified and periodically published a summary of the most important principles behind building strong, profitable customer relationships. Lately, I’ve been asked, are these principles less important? Have evolving customer expectations, social communities, new channels and other developments changed the fundamentals?