Fri.Sep 06, 2024

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4 Reasons Companies are Turning to Outsourcing

Advantage Communications

Outsourcing, the practice of contracting out specific business functions to external BPO providers, has become increasingly popular over time. This practice is driven not only by the recognition of the cost-saving benefits it offers, but also as a strategic tool for obtaining specialized talents, increasing scalability, and promoting innovation. This allows businesses to focus on their core competencies while delegating non-core operations to BPO firms.

Company 52
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25 brand perception survey question examples + template

delighted

What do customers really think about your brand? Understanding your customers’ perceptions of your brand can help you bolster market research, identify ways to improve your brand’s reputation, and much more. Brand perception surveys are instrumental tools for uncovering not only how customers feel about your brand but also how they communicate that to new, potential customers and beyond.

Survey 95
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Is Marketing Ethical? A Deep Dive into Scarcity Tactics and Ethics

Beyond Philosophy

In this episode, we tackle a thought-provoking question from one of our listeners: Is it ethical to use urgency as a marketing tactic? This question sparked a deep conversation about the ethics of digital marketing, particularly the use of scarcity to drive sales. We feature insights from Daniel Bisett , partner and CXO at WeRock DM , who shares his thoughts after watching “The Social Dilemma” and wrestling with the impact of digital marketing on mental health.

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CRM for Key Account Management | Not the Right Tool

Kapta Customer Success

Discover how Kapta's Key Account Management Software can elevate your relationship with key customers. Dive into our blog to explore features that streamline account management and enhance strategic customer engagements. Experience a smarter way to maintain and grow your most valuable business relationships.

CRM 59
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HR Meets AI: The New Way of Keeping Large Workforces Connected and Engaged

Speaker: Miriam Connaughton and Donald Knight

As organizations scale, keeping employees connected, engaged, and productive can seem like a monumental task. But what if AI could help you do all of this and more? AI has the power to help, but the key is implementing it in a way that enhances, rather than replaces, human connection. Join us for an exploration into how industry trailblazers are using AI to transform employee experience at scale while addressing both the potential and the pitfalls.

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What is outcomes-based customer success?

ChurnZero

Outcomes-based customer success is a strategy focused on ensuring that customers achieve their desired outcomes with your product. It sounds straightforward but it’s easier said than done. It takes a focused team with strong listening and coaching skills, a deep understanding of your product, a curiosity to understand customer goals, and a proactive, strategic approach to engagement.

More Trending

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The Service Recovery Paradox | AmplifAI

Amplifai Coaching Category

Discover the science behind the Service Recovery Paradox customer service phenomenon, explore real-world examples, and get practical tips for implementation. Find out how to measure its impact and use technology to amplify its effects in your business.

Tips 52
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4 Exchanges to Buy Bitcoin with a Credit Card

CSM Magazine

Cryptocurrency has exploded in popularity in recent years. Bitcoin, in particular, has seen its value skyrocket to an all-time high of $73,000 in March 2024. As more people are getting involved with Bitcoin, one of the most common questions is: what is the easiest way to buy Bitcoin with a credit card ? Using a credit card to purchase Bitcoin can be one of the simplest and most convenient options for beginners.

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How to Increase Customer Lifetime Value with Personalized Shopping Experiences

Blueshift

For e-commerce and retail brands, maximizing Customer Lifetime Value (CLV) is key to driving profit and maintaining a competitive edge. Companies like Nike and Apple have mastered the art of personalized shopping experiences through tailored experiences such as customized workout plans and personalized product setups. These strategies not only foster loyalty and engagement but also encourage repeat purchases, driving profit without new acquisition costs.

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The Crucial Role of Expert Legal Support in Medical Negligence Cases

CSM Magazine

When faced with the aftermath of medical negligence, the journey toward justice can be daunting. Medical negligence cases are complex, requiring not only emotional resilience but also a deep understanding of the legal landscape. Having expert legal support is not just beneficial—it’s essential. This article explores what it means to have expert legal support during a medical negligence case and why it can make all the difference.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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Crack the ‘Happy’ Employee Code – 30+ Performance Review Questions to Ask

SurveySensum

Often performance reviews are misunderstood and seen as a dreaded task, a box to tick off, or even a necessary evil. How about you look at them differently? Consider them an opportunity to connect with your employees, identify accomplishments & challenges, get first-hand feedback, and shape future trajectory. In fact, 98% of organizations state performance management programs are crucial to business success.

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Choosing the Best Way to Collect Beta Feedback

Centercode

Learn how to choose the ideal feedback methods for your beta test activities to capture impactful insights.

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How Product Operations is Evolving to Drive Business Decisions

Keatext

Product-led growth is changing how businesses make use of customer insights, and the role of the product team is evolving rapidly.

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Dear AI, Please Change The World Already

Forrester's Customer Insights

Generative AI (genAI) arrived in 2022 with massive expectations, promising to transform everything. But two years later, the initial excitement is shifting to skepticism, with many now demanding, “Show me the money!

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The State of Digital Customer Experience Report 2024

This comprehensive report explores the evolving landscape of customer and business expectations, with five key trends that will help you understand your customers and stay ahead of the competition. Discover how your peers are implementing AI to improve customer experience with granular insights into their CX investments and specific AI use cases. For the first time, customers prefer digital channels when interacting with a business.

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Ground truth curation and metric interpretation best practices for evaluating generative AI question answering using FMEval

AWS Machine Learning

Generative artificial intelligence (AI) applications powered by large language models (LLMs) are rapidly gaining traction for question answering use cases. From internal knowledge bases for customer support to external conversational AI assistants, these applications use LLMs to provide human-like responses to natural language queries. However, building and deploying such assistants with responsible AI best practices requires a robust ground truth and evaluation framework to make sure they meet

Metrics 78
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AI Agents: The Good, The Bad, And The Ugly

Forrester's Customer Insights

As AI becomes more agentic, making decisions on behalf of businesses and eventually consumers, the risks will grow more complex. Learn more about the use cases and risks of AI agents in this preview of our upcoming Security & Risk Summit.

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How Vidmob is using generative AI to transform its creative data landscape

AWS Machine Learning

This post was co-written with Mickey Alon from Vidmob. Generative artificial intelligence (AI) can be vital for marketing because it enables the creation of personalized content and optimizes ad targeting with predictive analytics. Specifically, such data analysis can result in predicting trends and public sentiment while also personalizing customer journeys, ultimately leading to more effective marketing and driving business.

Data 100
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Introducing The CLM Landscape 2024: From Use Case-Driven Solutions To Enterprise Contract Management Platforms

Forrester's Customer Insights

As global interconnectedness exponentially increases the number of commercial and business relationships between organizations, the speed of innovation is also reshaping how they operate.

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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The Four Agreements That Enterprise Business Applications Must Adopt

Forrester's Customer Insights

Enterprise business applications run all phases of a company’s operations such as sales, customer service, accounting, finance, human resources, inventory, and manufacturing. They streamline and coordinate work across the enterprise, supporting corporate goals of revenue, profitability, and cost optimization. As a result, the market for these applications continues to aggressively grow.

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From Pixels To Perception: The Impact Of Foundation Models For Vision

Forrester's Customer Insights

Large-scale AI models trained on extensive data sets are shifting computer vision toward more adaptable and scalable solutions.