Wed.Aug 18, 2021

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Personalizing the Customer Experience Is a Competitive Differentiator

ShepHyken

I recently released my 2021 Achieving Customer Amazement research. We surveyed 1,000 consumers in the U.S. and asked them numerous questions about topics related to customer service, customer experience, loyalty, reviews, and more. One of the questions had to do with creating a personalized experience. . We asked customers to rate various customer service experiences on a scale of one to five, in which a score of one signified not important at all with five being very important.

Airlines 172
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The Many Faces of Mystery Shoppers

IntouchInsight

If you've followed our blog you’ll know that mystery shopping is one of the main channels we recommend for customer experience measurement. But who exactly are mystery shoppers can still cause some confusion.

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Trending Sources

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7 Telltale Signs It's Time To Change Your Customer Service Software

Omnicus

Our buying behavior is changing. Change is the one thing that has been constant since the dawn of time. However, changes in our buying behavior today are more rapid than just a few years ago. A side effect of the ever-changing buying behaviors is that customers – new and old – expect new and improved ways to reach your business before, during, and after a purchase.

Software 140
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Freemium Onboarding: How to Convert Free Users into Paying Customers

Totango

Freemium onboarding forms a critical stage in users’ path to becoming paying customers. The email sequences you use to onboard freemium users can directly determine whether they upgrade to premium buyers or they become inactive users. In this blog, we’ll cover what freemium onboarding email sequences are before we take a closer look at what types of emails go into successful onboarding campaigns.

How To 115
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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6 Common Mistakes to Avoid During Qualitative Interviews

dscout People Nerds

Even the most experienced interviewers fall victim to interrupting a participant or asking a leading question. Taking note of when these occur and actively working to avoid them can put participants at ease and encourage unbiased insights.

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Episode 052: Talking “Ultimate Guest Experience” with Author Scott McKain

The DiJulius Group

Senior Customer Experience Consultant for The DiJulius Group, Dave Murray, talks with Scott McKain, author and member of the Speakers Hall of Fame and the Sales and Marketing Hall of Fame, about creating the ultimate guest experience. You will learn: The difference between the customers we attract versus the customers we pursue The true importance.

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How to create a customer-centric culture - what the experts say

MyCustomer

Loyalty How do you foster a customer-centric culture?

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Back to School – Finding Our Way Back to Normal

Engine Insights

An important aspect of data collection in the insights industry is the ability to get survey invites out to potential respondents and recruit them for research projects. In the past this was a fairly simple undertaking – set up an email invite and blast it out to your client’s respondent list, and then let the responses pour into your survey.

Survey 72
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Should you make things easy for customers?

MyCustomer

Engagement Should you make things easy for customers?

Customers 109
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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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5 Objectives Addressed with Mobile Qualitative Insights

2020 Research

Five Objectives Addressed with Mobile Qualitative Insights. Insightful moments happen at unpredictable times and in unexpected places. We designed and built our mobile ethnographies platform, Over The Shoulder , so that you can have unprecedented access to your target audience in these moments as they occur. Here are five common objectives that align well with this approach.

Study 52
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Building a Successful User Research and Product Management Relationship

dscout People Nerds

To develop strong collaboration between these teams, it helps to understand the needs of each group and set clear expectations. We uncover some common causes of confusion and discuss FAQs product managers ask about user research.

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What Support Services Will Complement Telemarketing Philippines and Why?

Magellan Solutions

Now that you have a Telemarketing Philippines partner, what’s next? The answer is simple, get a service that will improve it and take it to another level. If you are not aware yet, to really optimize telemarketing services in the Philippines , you need to combine it with other services such as phone answering and lead generation services. So in this article, we will help you identify those services that can complement your outbound telemarketing services Philippines and offer you rationales why.

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Achieving Equity: How to Create a Seamless Hybrid Work Environment

CXApp

Welcome to the great work-from-anywhere divide. As workers distance themselves from the office more and more, a divide has appeared in equitable experiences. Employee equity and the average employee experience are going to suffer unless we do something about it.

How To 52
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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Telemarketing Philippines; A Desirable Strategy For SMEs According To B2B Influencers

Magellan Solutions

Do B2B Influencers Have Power Over Telemarketing Philippines ? Influencers have become a hot topic because of the increased significance of social media even in the business world. It has created a whole new set of influencers and also brought offline influencers to the online world, where the buyers are. Yet, there’s a set of influencers we tend to forget.

B2B 52
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What’s Stopping You From Achieving Simplicity in Your Contact Centre?

CSM Magazine

The major barriers to simplification are closer to home than you may think. An effective strategy starts at the top. Ross Daniels at Calabrio reveals the best practices that successful leaders share and how resource planners can lead the way. . In the first blog in this series, we introduced the importance of adding simplicity to the contact centre.

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5 retail strategies that are here to stay

Think Customers

At the 2020 National Retail Federation , on the eve of the pandemic, our writers noted that the future of retail was about removing barriers. Among so much change this much remains true, but how do we make retail experiences as easy and enjoyable as possible in our post-COVID world? How do we make interactions ‘effortless’ for customers? The modern retail customer craves personalization, seamless conversations, and communication at every point in the journey.

Retail 52
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Optimizing Global Campaigns In The Region

Forrester's Customer Insights

Forrester’s 2021 Global Marketing Survey revealed that three of the top five challenges regional teams face when implementing campaigns are the inability to develop campaigns based on customers’ needs, the lack of coordination across siloes, and a need for the right tools and technology to do the job well. As a result of these challenges, […].

Survey 58
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Do you have the right culture for customer experience success?

MyCustomer

Loyalty Do you have the right culture for CX success?

Culture 59
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Software Composition Analysis Is A Core Tool To Protect Your Software Supply Chain

Forrester's Customer Insights

Over the past year, breaches like SolarWinds and Kaseya have woken us up to the realities of software supply chain risk. Whether through infiltrating the software delivery pipeline, deliberately uploading malicious components to popular repositories, or taking advantage of existing vulnerabilities in open source components, attackers are leveraging gaps in supply chain controls to compromise […].

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Standing up to the toughest security requirements

Qualtrics

With digital now being the default way of doing business, the security of customer and employee data is more important than ever. At Qualtrics, we’re continuously improving and expanding our security and compliance certifications to maintain the highest standard of information security for our customers. Our commitment to security and compliance is critical to our leadership in experience management, and we are proud to hold the best-in-class security certifications across regions and industries

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The State Of Privacy In Asia Pacific: A Wake-Up Call For Marketers

Forrester's Customer Insights

Marketers in Asia Pacific (APAC) are aware of the importance of privacy, but their consumer data privacy practices are still immature across strategy, process, people, and tools. This exposes brands in APAC to the risk of failing customer expectations and losing trust from the rising number of privacy-conscious consumers. My latest report The State Of […].

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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

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Aug 18 – Customer Success Jobs

SmartKarrot

Role: Customer Success Director Location: St Louis, MO, US Organization: SureCam As a Customer Success Director, you will establish clear retention goals and process milestones for the client and employees to work toward. Assist customers as needed with setting up and navigating programs or software associated with a product or service. Experience working to promote the value of the product and upsell services and products with brand image and promoting value through customer experience.

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The Tech Council of Australia Brings The Digital Generation To The Policy Forefront

Forrester's Customer Insights

Technology is central to nearly every aspect of our lives. Never more so than in the post-COVID world we’re all stumbling towards. For individuals it’s the key to maintaining connection with family and friends. For employees it’s the basis for communication, collaboration and productivity. For many organizations it’s currently the only way to engage with […].

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How to Create the Perfect SaaS Product Roadmap

SmartKarrot

Would you ever venture into an unknown place without your trusted map app? The same is true for every product company. An experienced product manager knows that building the right product takes time along with meticulous planning and budget considerations. No one has ever built the “perfect” product overnight, weeks or even in a few months. This is why a SaaS product roadmap is essential for the strategic development and success of a business.

Roadmap 10
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Stop, Look, And Listen Before Expanding Your Use Of Workplace Augmented Reality

Forrester's Customer Insights

A new Forrester report explains how business leaders should approach broader deployment of AR as one piece of larger employee experience (EX) programs that encourage employees to engage more creatively with the future of their work.

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Navigating the Future: Unveiling Trends and Bold Predictions in Customer Experience

Ready to explore 2024’s CX landscape? Join experts from SMG and guest Forrester as they discuss prominent trends actively shaping the industry and dive into a stack of bold predictions for the year ahead. Will the average customer experience improve? How can leaders leverage their CX metrics to establish financial linkage? What will global firms achieve using customer-facing generative AI?

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Beat Up Ideas, Not People

Kerry Bodine

Yesterday I read a disturbing article in The New York Times about cultural change at Twitter. In a nutshell, Twitter brought in an executive to “revamp Twitter’s design team and make it more diverse.” Part of his process: asking employees “to go around the room, complimenting and critiquing one another” in a two-hour meeting. The Times reports that several attendees cried.

Culture 194
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Where Do UK Consumers Stand On The Financial Well-Being Spectrum?

Forrester's Customer Insights

To help financial services firms understand where UK consumers stand on the financial well-being spectrum, Forrester surveyed 2,519 online adults in 2020.

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Incorporating Social Media and Social Listening into your Voice of the Customer (VoC) Strategy

Education Services Group

Are your ears burning? They should be! Your customers are talking about you. The real question is, are you listening? The most effective Customer Success organizations (and entire companies) are paying attention to what their customers are saying about them. But you can’t just wait around for your customers to gush (or complain!) about your business.