Beyond NPS – Predictive Profiling Identifies CX Opportunity
North Highland
AUGUST 10, 2019
Considered by some to be the “pioneer of marketing,” John Wanamaker is credited with coining the phrase “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” His statement sheds light on the ongoing challenge organizations face when it comes to quantifying the impact of customer interactions.
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