kommunicate
FEBRUARY 26, 2022
Last Updated on February 26, 2022 Customer service has always been important, but as the economy becomes more competitive, it is even more important that clients have a smooth interaction with your company. That’s the only way to retain customers and continue to grow in this economic climate. Making sure customers have an amazing interaction [.]. The post Chatbots vs.
Doing CX Right
FEBRUARY 26, 2022
Howard Tiersky, author of Winning Digital Customers, shares how to drive customer behaviors, earn their love and emotional commitment to maximize your competitiveness. The post Influencing Desirable Customer Behaviors Through Experience Management appeared first on Doing CX Right.
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Beyond Philosophy
FEBRUARY 26, 2022
Do you know when in your experience customers decide to buy from you or not? You should. Otherwise, how can you design an appropriate environment to get customers to decide to do what you want? It reminds me of the phrase, “Crossing the Rubicon.” The Rubicon river was a northern boundary outside Rome in the ancient Roman Empire. The Senate determined if a general crossed the Rubicon with their army, that was grounds for treason.
Brandwatch CX
FEBRUARY 26, 2022
A few years ago our then-intern (and now Product Marketing Manager) Phill Agnew was let loose on our Brandwatch Twitter account. At the time we were promoting a guide on community management, and he took a rather interesting approach on the wording of the social post. We awoke the day after promoting the guide to a number of angry replies, accusing us of being rude and disparaging.
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Zonka Feedback
FEBRUARY 26, 2022
What do you do not when your website is not meeting conversion goals and more people are leaving than coming in? Some might use Google Analytics to find out WHAT is happening and identify pages or website elements that might be contributing to the low conversion rate. But Google Analytics may not be able to tell you WHY it is happening. To unearth the reason for a low conversion rate, the key is directly asking visitors about their experience with your brand and the website.
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