Unsung Heroes of the Customer Experience: Your Back Office
Daniel Group
OCTOBER 20, 2019
Believe it or not, your non-customer facing employees, from Sales, Support to Finance, to Legal, are the foundation on which great customer experiences are built. Yet, too often, organizations don’t realize this, or they forget the importance of the support team until it’s too late and your customers begin leaving for your competitors. If you work in a sales function, take a moment to read the story below and consider the importance of your support team.
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