The Differences Between Attracting Customers into Your Store, and Catering to Them While They’re in: Combining Fast and Slow Data
Optimove
APRIL 25, 2019
In today’s digital realm, we should always aspire to attract the most relevant people to our business, guide them to the right sections with the right offers to maximize the chances they’ll make a purchase. In order to do so, we need to understand their preferences and their willingness to buy; to learn best what makes them tick. Some customers always look for bargains and sales, while some get most excited about new arrivals.
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