Delighting Customers Is the Best Strategy — Or Is It?
SmartKarrot
JUNE 8, 2022
Delighting customers is considered the ultimate success mantra by a few marketers. Some researchers too claim about the efficacy of delighting customers. It is seen by many as a way to earn customer loyalty. This is the reason many organizations tend to invest a lot in delighting customers without even bothering to see if the investment is generating the expected return or not.
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