How New Year’s Resolutions Impact Consumer Buying Behavior
QuestionPro Audience
DECEMBER 21, 2017
New Year’s has become synonymous with resolving to be a better you in the new year. January 1 marks not just the beginning of many consumer’s journeys to their goals, but also a turning point for industries that stand to profit from these sudden shifts in consumer behavior. After a long holiday season filled with food and drinks, the most popular resolution is to lose weight, but gyms are not the only industry that will benefit from consumer spending in the new year.
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