Thu.Dec 21, 2017

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How New Year’s Resolutions Impact Consumer Buying Behavior

QuestionPro Audience

New Year’s has become synonymous with resolving to be a better you in the new year. January 1 marks not just the beginning of many consumer’s journeys to their goals, but also a turning point for industries that stand to profit from these sudden shifts in consumer behavior. After a long holiday season filled with food and drinks, the most popular resolution is to lose weight, but gyms are not the only industry that will benefit from consumer spending in the new year.

Consumers 220
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Recipes for Leadership Behaviors that Drive Customer Experience Transformation

Customer Bliss

Over the many years that I’ve spent doing customer experience work, every leader I’ve worked with has asked for explicit actions that they can take to show their commitment to CX transformation. I’ve spent plenty of time developing these actions through tried and tested methods, and decided to turn them into “recipe cards.” Recipe cards came to mind because I grew up in an Italian household with grandmothers who always cared for my siblings and I, and kept us fed.

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The Best Customer Success Articles of 2017

Amity

Dealing with some end of year FOMO? We know, it's the season - it's easy not to feel ready for the new year when you're still working hard to wrap up the quarter. We've got just what you need. Below is our annual holiday reading list, the best articles of 2017, curated, organized, and ready to be enjoyed. Read it now or bookmark it for later, whatever floats your boat!

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Content Services: Expanding the Role and ROI of Customer Communications Management

Topdown

Not that long ago, customer communications management (CCM) would be a part of most companies’ operations department since it was all about automating the printing and mailing of massive amounts of documents. Now, though, CCM has to serve both print and digital channels, so it’s moving under the digital experience (DX) delivery umbrella and becoming an integral piece of an organization's customer engagement hub.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Best Practice Guide to B2B Lead Scoring (inc Excel Template)

Genroe

Winnowing the leads your marketing process collects is an important task. Which downloaders, event and webinar attendees, email contacts should your sales team put at the top of it’s list and which should the marketing automation system take care of? Lead Scoring helps you prioritise those leads. It is an important element of the lead […].

B2B 60

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ICYMI: HBR on the value of long-term thinking

Waypoint Group

We know that true/organic “customer loyalty” is a longer-term play. As one example, a company can invest in short-term promotions and shell-games to pull in deals “this quarter,” or they can invest in building their “advocate army” and reap the rewards of accelerated profitable growth. The latter takes longer and isn’t likely to show strong results “this quarter” but will […].

Loyalty 53
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Facilitate Smooth Business Operation By Getting Custom Software Development Service

Magellan Solutions

Just as an entrepreneur has his or her own personality, the business he or she builds usually follows the same. A thriving business is a living entity. Like its human founder, it has a specific set of needs that is unique to itself, at every stage of its life cycle. Even though these needs may evolve and change over time, and at a rate that is dependent on many variables, the most important thing is to provide a supportive atmosphere for this business to grow by ensuring its needs are met. .

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Why I’m sending my team at Google to Customer Success Summit 2018

Totango

Written by Dante Otero, Manager, Partner & Customer Experience, Google Cloud. Shortly after becoming a customer of Totango earlier this year, I heard about the Customer Success Summit which sounded like a tremendous opportunity to get immersed in Customer Success for two days. Seemed worthwhile to check out. Over the past few weeks, I’ve started to explore Summit.

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The Importance of Including Your Physical Address in Emails

Feedb

Email is one of the most effective ways to establish communication with customers and also to reach more people who may be interested in your products or services. Customer acquisition via email marketing has been rapidly increasing year after year, however, when it comes to sending subscribers regular emails, there are some good practices that are often neglected and one of them is including a mailing address in email newsletters.

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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Consulting Website Design 009: The Power of Brand [VIDEO]

Talkdesk

In this episode, you’ll learn about your consulting website and branding. The website featured in this episode is Dana James Mwangi’s website. [ Slides ] Transcript. Welcome to Consulting Website Design 09, The Power of Brand. Last week, I received a message from my friend Dana, and she told me she re-launched her consulting website. She told me that my content and advice had been a lot of help to her, so I was really curious to see how she, a super talented creative , would use my a

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The Importance of Including Your Physical Address in Emails

Feedb

Email is one of the most effective ways to establish communication with customers and also to reach more people who may be interested in your products or services. Customer acquisition via email marketing has been rapidly increasing year after year, however, when it comes to sending subscribers regular emails, there are some good practices that are often neglected and one of them is including a mailing address in email newsletters.

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When it Comes to Customer Experience, Channel Matters

Talkdesk

This post was written by Talkdesk COO Gadi Shamia. At the core of Talkdesk is a simple mission: to transform customer service experiences that are usually dreadful into an opportunity to solve problems and create brand loyalty by creating real human connections. Part of what makes the mission so palpable is that we’ve all been on the consumer end of an undesirable service experience.

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The Importance of Including Your Physical Address in Emails

Feedb

Email is one of the most effective ways to establish communication with customers and also to reach more people who may be interested in your products or services. Customer acquisition via email marketing has been rapidly increasing year after year, however, when it comes to sending subscribers regular emails, there are some good practices that are often neglected and one of them is including a mailing address in email newsletters.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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How to look a Gift Horse in the mouth…

Helen Dewdney

Know your rights on unwanted Christmas gifts. Over the Christmas period many of us will be given presents that sadly we don’t want. I’ve been answering questions from consumers about what their rights are. 1) Will stores take back any item? There is no legal obligation for any trader to give a refund or exchange for an item (unless it has breached consumer law often referred to as “your statutory rights”).

How To 37
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The importance of respecting the “TEAM” in TEAMwork

LiveChat

Fellow team members, unite! This article is dedicated to all hard working teams, cooperating within a company to achieve common goals. Thanks to their efforts, companies all around the world can prosper without fear of collapsing under unproductive disputes. What about the grimdark reality facing companies with unity problems? I had an unpleasant opportunity to work in such places and I’d like to share an insight on how important it is to keep up the good spirit between branches of your company

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Happy Holidays From Verint!

Verint

We are grateful for our customers, partners and all our blog readers! We wish everyone safe and restful holidays. We look forward to an amazing 2018!

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2018: Digital Communities Will Drive Business

CXApp

With each new year, we have a symbolic ‘fresh start,’ a chance for ‘a new beginning’ so to speak. Many of us set resolutions to improve or change our habits and behaviors, however, it’s important to focus on setting goals.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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2018: Digital Communities Will Drive Business

CXApp

With each new year, we have a symbolic ‘fresh start,’ a chance for ‘a new beginning’ so to speak. Many of us set resolutions to improve or change our habits and behaviors, however, it’s important to focus on setting goals. As technology has shifted consumers from the pen and notepad, to the home computer, and now to the mobile cell phone, our lives have changed drastically.