Wed.Dec 26, 2018

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Why Brand Perception Matters and How You Can Measure It

GetFeedback

Business is built on customer relationships, and brand perception sets the tone. Today’s consumers share their opinions and experiences widely, and their peers trust them when it comes time to buy or pass. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out , companies don’t control brand perception—consumers do.

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Improve Your Customers’ Lives, Then Earn the Score

Customer Bliss

In my Daily Dose video series, I explore the topics that chief customer officers must grapple with on a daily basis. Join me as I discuss what I’ve learned over the course of my 35-year career so that you can more effectively do the work that needs to be done. Today’s video is an excerpt from my online course , inspired by my book, Would You Do That To Your Mother?

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Write the Perfect Customer Thank you Email

GetFeedback

We all want to feel appreciated, and your customers are no different. In fact, according to research conducted by the Peppers & Rogers Group , up to 60% of customers will stop dealing with a business that they feel is indifferent to them. So how can you make your customers feel appreciated? Believe it or not, a simple customer “thank you” email can go a long way in creating a positive customer experience and brand perception.

Customers 230
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What is an Outbound IVR?

NICE inContact

An Outbound IVR is one of multiple different outbound tools – others are Predictive Dialers and Robocallers – that can be part of a contact center solution. Essentially, an Outbound IVR is used to proactively reach out to a large number of customers in a personalized manner using different interaction channels, such as voice messages, SMS / text messages or emails. .

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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How to Measure Net Promoter Score (NPS) With Salesforce

GetFeedback

Since its inception, Salesforce has focused on giving organizations a holistic view of their customer data. The platform’s robust offerings and ease of integration have long set it apart from competitors, and the numbers prove it—the software giant saw $10.48 billion in total revenue in fiscal 2018. But most modern CRMs, including Salesforce, lack one large piece: customer surveys.

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How to Measure Customer Satisfaction With CSAT

GetFeedback

Visibility into customer experience is invaluable. After all, customer happiness leads to success. Learn how to measure customer satisfaction with CSAT.

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4 Key AI Innovations That Made a Splash in 2018

Oracle

As 2018 draws to a close, we’re looking back at the year’s biggest AI innovations. Companies have applied artificial intelligence and machine learning to everything from customer success programs to healthcare. This year, brands explored the right questions to assess AI readiness, as outlined in “Ready for Machine Learning and Artificial Intelligence?

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Why rely on customer told stories for your business future?

One Millimeter Mindset

It never ceases to amaze me how many local businesses – particularly micro and small businesses – rely on customer told stories to attract and retain customers. Social word-of-mouth, via reviews on sites like Yelp. Or five-point scorecard feedback on post card mailings (yes, mailings instead of emailing). Or nicely crafted stories by website copywriters, who never have used their clients’ products and services.

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DCX/CRM: Avoiding Failure (3)

Maz Iqbal

This is the third of a series of ‘conversations’ centered on avoiding failure when it comes to Digital Customer Experience and/or CRM. The first ‘conversation’ dealt with articulation-understanding-ownership of requirements. The second ‘conversation’ dealt with the challenge of integration. This third conversation deals with the matter of thinking/collaboration that necessarily comes with a transformation programme. … Continue reading "DCX/CRM: Avoidi

CRM 59
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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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3 Ways Customer Success Will Evolve as a Growth Engine in 2019

Gainsight

“Customer Success Management is hitting the mainstream.”. That’s what Forrester analyst TJ Keitt said in his September 2018 report, How to Build a Customer Success Program , and I couldn’t agree more. He goes on to validate it by citing the 44,000 Customer Success Manager (CSM) roles posted on LinkedIn (a 560% increase year-over-year in the number of postings !

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Perks of using your favorite survey tool as a field research method!

SurveySparrow

Lugging around a stack of papers (read questionnaires), passing it to a bunch of people to fill them up, collecting the feedback, copying the results on to an excel sheet and tabulating them is what you might think of when you hear the term ‘field data collection’, isn’t it? But it does not always have to be like this. This is where online survey tools change the entire equation and make the first statement go hide in shame by doing all of the above at one go without much of an effort.

Survey 49
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2018: A Year in Review

Chadwick Martin Bailey

It's been a busy and exciting year at CMB! Before we turn the page to 2019, here’s a look at some of our top-performing blog posts from 2018: “What’s in a Name?”. While the historic $69 billion CVS-Aetna megamerger raises a lot of questions about the future of the healthcare industry, we’re particularly interested in how these two companies will approach the merger from a brand strategy perspective—remain separate brands, merge, or create a new?

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How to Help Your Business Counter Market Disruption

Prophet

How Can You Help Your Business Counter Market Disruption? From disruption to domination. Spotify, Netflix and Fitbit all feature in the top 10 of our latest UK Brand Relevance Index. What’s interesting is that each one of them is a start-up and each one has disrupted an entire industry, but it’s one thing to be […]. The post How to Help Your Business Counter Market Disruption appeared first on Brand and Marketing Consultancy | Prophet.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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SEO and Marketing Powerhouse Boostability Chooses Talkdesk to Power Customer Service

Talkdesk

Established in 2009, Boostability was founded on a simple business model: to create affordable and effective SEO for the small business marketplace. And it’s worked. Today, Boostability serves over 26,000 small businesses by, helping them elevate their digital presence and succeed online. Frustrated by their previous provider’s service interruptions, poor support, and data reporting that was inconsistent and unreliable, Boostability chose Talkdesk to alleviate these system shortcomings and suppo

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The 7 Most Important Contact Center Quality Assurance Metrics

Playvox

Measuring your contact center’s performance is critical to keep improving customers’ experience. By identifying flaws and opportunities, you’ll empower your team with the knowledge they need to deliver a better service.

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The Top 3 Customer Service Priorities for 2019

Stella Connect

This time last year, we wrote about the top four customer service trends to look for in 2018. These trends reflect a growing push toward creating an effortless customer experience. […]. The post The Top 3 Customer Service Priorities for 2019 appeared first on Stella Connect.

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ICYMI: Our Favorite Reads From 2018

Help Scout

When we publish anything, our goal is always to serve up actionable, well-researched content that has something to say and contributes to the conversation. We’re proud of everything we published this year, but these are the pieces that stood out. We hope you enjoy reading them as much as we enjoyed creating them. Happy New Year, folks! The Art of Negotiation.

Sales 40
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Hear Tony Medrano’s Benchmark CallTalk Podcast Recording

RapportBoost

We had a great time speaking with host B ruce Belfiore right before the holidays about how to turn your contact center into a profit center. Hear the episode by clicking on the link below. BenchmarkPortal’s CallTalk. Featuring Tony Medrano, CEO of RapportBoost Aired 12/21/18. With host Bruce Belfiore bruce@benchmarkportal.com. Welcome back to CallTalk everyone… .

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Race To Innovate CX In Brokerage And Wealth Management

Forrester's Customer Insights

Recently, Forrester published our CX predictions for 2019. Our first prediction was that stagnating CX quality will cause short, destructive price wars. We cited Fidelity’s two new zero-fee investment funds as an example of how this is already starting to play out. We also noted that Vanguard responded to Fidelity by highlighting its many funds […].

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How to Measure Customer Satisfaction With CSAT

GetFeedback

Do you really know how your customers feel about your products and services? How about the quality of your customer service? The only way to really find out is to ask, which is why so many companies measure customer satisfaction regularly. The most common way is by sending customer satisfaction (CSAT) surveys, which ask customers to rate their experiences and share open-ended feedback.

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Transform No into Yes by Modernizing Your Call Center Technology

NICE inContact

Contact centers looking to create a short list of vendors to consider when modernizing their contact call center technology are looking to the cloud to modernize their operations. How many times each week do your conversations start with “If only” or “What if”? As in, “If only we could personalize our customer experience (CX) more easily” or “What if we could consolidate routing across our entire contact center operation?

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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.