Auctor purus, aliquet risus tincidunt erat nulla sed quam blandit mattis id gravida elementum, amet id libero nibh urna nisi sit sed. Velit enim at purus arcu sed ac. Viverra maecenas id netus euismod phasellus et tempus rutrum tellus nisi, amet porttitor facilisis aenean faucibus eu nec pellentesque id. Volutpat, pellentesque cursus sit at ut a imperdiet duis turpis duis ultrices gravida at aenean amet mattis sed aliquam augue nisl cras suscipit.
At elit elementum consectetur interdum venenatis et id vestibulum id imperdiet elit urna sed vulputate bibendum aliquam. Tristique lectus tellus amet, mauris lorem venenatis vulputate morbi condimentum felis et lobortis urna amet odio leo tincidunt semper sed bibendum metus, malesuada scelerisque laoreet risus duis.
Ullamcorper pellentesque a ultrices maecenas fermentum neque eget. Habitant cum esat ornare sed. Tristique semper est diam mattis elit. Viverra adipiscing vulputate nibh neque at. Adipiscing tempus id sed arcu accumsan ullamcorper dignissim pulvinar ullamcorper urna, habitasse. Lectus scelerisque euismod risus tristique nullam elementum diam libero sit sed diam rhoncus, accumsan proin amet eu nunc vel turpis eu orci sit fames.
“Sit enim porttitor vehicula consequat urna, eleifend tincidunt vulputate turpis, dignissim pulvinar ullamcorper”
Nisi in sem ipsum fermentum massa quisque cursus risus sociis sit massa suspendisse. Neque vulputate sed purus, dui sit diam praesent ullamcorper at in non dignissim iaculis velit nibh eu vitae. Bibendum euismod ipsum euismod urna vestibulum ut ligula. In faucibus egestas dui integer tempor feugiat lorem venenatis sollicitudin quis ultrices cras feugiat iaculis eget.
Id ac imperdiet est eget justo viverra nunc faucibus tempus tempus porttitor commodo sodales sed tellus eu donec enim. Lectus eu viverra ullamcorper ultricies et lacinia nisl ut at aliquet lacus blandit dui arcu at in id amet orci egestas commodo sagittis in. Vel risus magna nibh elementum pellentesque feugiat netus sit donec tellus nunc gravida feugiat nullam dignissim rutrum lacus felis morbi nisi interdum tincidunt. Vestibulum pellentesque cursus magna pulvinar est at quis nisi nam et sed in hac quis vulputate vitae in et sit. Interdum etiam nulla lorem lorem feugiat cursus etiam massa facilisi ut.
As a SaaS CSM, what metrics are you tracking to give you a sense of customer satisfaction? You're probably looking at NPS, survey feedback, and engagement rates to understand better how a customer is feeling and what they are thinking about your team and your product. But what about how they're using the product itself?
One of the most useful product-based metrics CSMs can use to gauge user satisfaction and engagement is Average Session Duration. This metric looks at how long individual users spend on a platform during a single session. Analyzing the average session duration – aka the total time users spend in the product during a single session over the total number of users on the site in the same period – can help CSMs:
SaaS-based CSMs aren't strangers to working with product-driven data and metrics. Customers work with vendor organizations to realize value from their products and services. As such, it stands to reason that these products can provide a wealth of information and data on user habits, customer engagement, and other vital insights.
Building a holistic, full-picture view of a customer's success metrics means going above the standard NPS and other qualitative metrics that most CSMs start with. These product-driven metrics (average session duration, product usage rates, total adoption rates, program completion rates, etc.) are real-life indicators of how engaged end users are with a product. After all, while a customer contact may be all smiles and words of affirmation on a call, if nobody is using the product, the CSM will face a tough conversation come renewal time.
For many CSMs, the sheer number of customer support metrics, both qualitative and on the product side, can feel overwhelming. With ClientSuccess, customer success teams can keep track of all the different data points available and easily organize this information to build a holistic view of customer satisfaction.
You can learn more about other customer success metrics with these additional resources from ClientSuccess:
