Contextualized Customer Communications (Part 1): Customer’s Perspective
Topdown
DECEMBER 4, 2016
We’ve been going over Gartner’s recent report, Three Steps to Enrich the Customer Experience with Contextualized Communications , for the past couple of weeks. We have been digging into the ideas they covered a bit more deeply in a series of posts here on our blog. You can read Challenge 1: A Fragmented Approach , Challenge 2: Static Output, Unidirectional Broadcast Model , and Challenge 3: Not Knowing Your Customers first if you like.
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