Mon.Jul 02, 2018

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Singing the Anthem and Flying the Flag of CX

InMoment XI

In two days it will be the fourth of July. During this time, people all across America gather with their families and display their patriotism by putting up an American flag. It’s also a time to renew our loyalty and commitment to the values we espouse as a country. Being Advocates for Customer Like Country. View Article.

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How to Create a Local SEO Strategy for B2C Companies

ReviewTrackers

This article is written by Holly Rollins. Holly is the president and owner of 10x digital. She has more than 20 years experience in marketing, public relations, digital marketing and content marketing. She has created successful content marketing and digital marketing/PR for diverse sectors; from healthcare and wellness to global retail and commercial real estate.

B2C 168
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Inside the ROI of Consistency in Customer Interactions

Topdown

Have you ever been passed around on a phone call and gotten frustrated at repeating your explanation each time the call was transferred? That moment of frustration is a perfect illustration of what happens when a company does not provide consistent customer interactions. The negative feeling that develops in this customer experience (CX) has more impact than some may realize.

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4 ways to increase customer service survey response rates

Maru/HUB

Last month we talked about survey fatigue and how to produce a well-designed survey that’ll allow you to get the most actionable information with little effort from the respondents. However, prompted customer service surveys are much more difficult to even get the respondents to complete, never mind extract information from. That’s why this week we’ve put together some best practices that will not only make participants complete a full customer service survey, but also result in more insightful

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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The Best Brands Focus on Emotion for CX Success

Experience Investigators by 360Connext

What is the backbone of CX success? They say in every relationship, it’s important to have more positive interactions than negative ones. In the healthiest of relationships, the ratio of positive to negative is 2:1 or greater. The same holds true for the relationship you have with your customer. In fact, your customer needs even MORE from you.

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2018 Temkin Effort Ratings: Wegmans Earns Top Spot

Experience Matters

Effort is one of the three components of a customer’s experience (along with success and emotion), so it’s a fundamental element for companies to track. In this post, I examine the eight annual Temkin Effort Ratings for U.S. companies. It’s one of the components of the overall Temkin Experience Ratings, the open standard CX metric.

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The Best Brands Focus on Emotion for CX Success

Experience Investigators by 360Connext

What is the backbone of CX success? They say in every relationship, it’s important to have more positive interactions than negative ones. In the healthiest of relationships, the ratio of positive to negative is 2:1 or greater. The same holds true for the relationship you have with your customer. In fact, your customer needs even MORE from you.

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Gratitude – Important for Independence Day and A True Measure of your Service Warmth

Wired and Dangerous

“Thank you” are the two most important words in the English language. Yet, how often are you served and end up the only one in the equation doing the thanking? As we approach the celebration of Independence Day we are reminded to take a moment and thank the brave founders of our great country. These folks were brave enough to sign and adopt the Declaration of Independence on July 4 th 1776.

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12 Great NPS Survey Question and Response Templates (That Actually Work)

Retently

There’s much more to an NPS® survey than just the quantitative rating customers give to your business. You can keep track of your score and its changes, but it’s the qualitative feedback that gives you the “why” behind it, bringing the voice of the customer to the front. Ask the right NPS question to get a constant pulse on your customer satisfaction and you will gain an accurate understanding of how your company, product or service is perceived.

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Navigating the Future: Unveiling Trends and Bold Predictions in Customer Experience

Ready to explore 2024’s CX landscape? Join experts from SMG and guest Forrester as they discuss prominent trends actively shaping the industry and dive into a stack of bold predictions for the year ahead. Will the average customer experience improve? How can leaders leverage their CX metrics to establish financial linkage? What will global firms achieve using customer-facing generative AI?

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[Case Study] Iron Mountain Doubles NPS? Survey Response Rates

Genroe

Iron Mountain doubled NPS survey response rates with two simple changes to their survey invite. In doing so they increased internal confidence in their analysis and internal engagement with the feedback process overall. First, they changed the email invite “from” name to a real person, not a department. Second, they radically slimmed down the wording […].

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Football: where actual team spirit leads to scores

Hello Customer

The World Cup is high on the agenda amongst all football fans. Tonight, the Belgian Red Devils are playing against the Japanese and we already know the outcome: Belgium will win of course! (With headquarters in Ghent we are obviously biased ?? ) But what is the secret behind the Red Devils’ success? The great football players obviously, but more importantly: the extraordinary team spirit!

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3 Ways CX Technology is Changing How We Buy and Sell Cars

Oracle

In the past, the automobile industry focused primarily on how to innovate vehicles themselves, but the biggest changes we’re seeing today have to do with how cars are sold and bought. Customer experience technology is rapidly evolving the way the auto industry markets cars and the way customers shop for them. From virtual test drives, to being able to purchase a car online without ever stepping foot in a showroom, continue reading to see the 3 ways CX technology is significantly shaping th

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The Coming Together of Marketing & Market Research

ThriveableBiz

Tip #1 - All marketing is relationships.Your insights program shouldn't be treated any differently to your marketing. Trust is a critical issue for business today. Our online world has left us open to attack. Customers must feel respected and safe, as in any relationship. When gathering any form of insights, there are 3 Key Rules a marketer […].

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The State of Customer Onboarding 2024

Building lasting customer relationships has always been top-of-mind for businesses. However, in the last decade, organizations have recognized that the customer journey beyond the initial sale is as critical as the sale itself. Customer onboarding, or the customer’s first impression of you, is critical to forging lasting relationships and long-term success.

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Building Societies: the Original Experts of Customer Engagement

Thunderhead

Now is the time for Building Societies to reinvent their “Customer First” philosophy for the digital era. As mutual organisations co-owned by their ‘members’, building societies are a very British institution, don’t you know. They formed in seventeenth century Birmingham with the aim of providing members with support to purchase a home – and were so sincere in this purpose that they literally ‘terminated’ once all members owned a property.

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[Case Study] Iron Mountain Doubles NPS? Survey Response Rates

Genroe

Iron Mountain doubled NPS survey response rates with two simple changes to their survey invite. In doing so they increased internal confidence in their analysis and internal engagement with the feedback process overall. First, they changed the email invite “from” name to a real person, not a department. Second, they radically slimmed down the wording […].

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Bridging the Gap between Marketing & Market Research – Tips

ThriveableBiz

Tip #1 - All marketing is relationships.And for your insights program to be an effective marketing touchpoint, customers must feel respected and safe, as in any relationship. Billy Joel called it “A Matter of Trust”. Where people feel they can share their feelings and opinions with you, without opening the floodgates to sophisticated, social media retargeting or […].

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Make Your Email Replies to Customers Easy To Read Using These 4 Tips

Myra Golden

Most of your customers are reading the emails you send on their phones or tablets. And they’re reading your messages while they’re on the go, or doing a couple of other things. Like you, your customers are busy. You can make it easy for customers to quickly read and understand your message by doing just a few key things. Just as companies design their websites for customers to access information with just a few clicks, you need to structure your emails, so that they can be quickly read, and unde

Tips 40
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The Open CCaaS Advantage Report

Over the next 12 months, what do you think will have the biggest impact on your CX automation efforts? When asked the same question, only 10% of CX leaders surveyed by Verint chose telephony. It’s no longer the engagement channel leading CCaaS conversations. The customer engagement challenges facing organizations have changed – so a new approach is needed.

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Net Promoter Score 101: A Comprehensive Guide for Beginners

Retently

Satisfied clients don’t just help your company generate more leads and acquire more business; they also enable you to increase the customer lifetime value , reduce your churn rate and finally bring in more revenue. How likely are your customers to recommend you to their friends, colleagues and work acquaintances? Wouldn’t it be convenient if there was a metric that you could use to assess that?

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5 Ways to Use Chatbots for Internal Employees

Inbenta

Chatbots are a time-saving resource for internal employees whose energy is better spent on meaningful work and productivity. Internal chatbots have the potential to boost accessibility, efficiency, and employee satisfaction in your workplace. Chatbots are easy to use, setup, and deploy. Chatbots, conversational agents, virtual assistants — whatever you choose to call them, automated conversation is more relevant than ever.

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5 Top Customer Service Articles for the Week of July 2, 2018

ShepHyken

Each week I read a number of customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too. 11 Types of Difficult Customers and Ideas for How to Handle Them (INFOGRAPHIC) by David William. (Small Business Trends) A critical part of running a successful business is managing customers.