Brandwatch CX

JANUARY 8, 2025

Boost your Instagram engagement with these 15 effective hacks. Transform your strategy and connect with your audience today! Read more to learn how.

Engagement 97

Engagement Connections Strategy 97

CSM Magazine

JANUARY 8, 2025

If you’re wondering, “What is HubSpot Customer Service Software, and how can it help my business?” here’s everything you need to know. Customer service is the backbone of successful businesses. Delivering exceptional support not only ensures customer satisfaction but also fosters loyalty, paving the way for long-term growth.

Software 52

Software Self Service Customer Service Net Promoter Score 52

Gainsight

JANUARY 8, 2025

CFOs scrutinizing the tech stack are quick to question redundancies. When they see email communication capabilities in both your Marketing Automation Platform (MAP) and Customer Success Platform (CSP) , theyre bound to ask, Why do we need both? Its a valid questionbut the answer lies in understanding and reconciling the distinct roles each tool plays in the buyer and customer journey.

Customer Journeys 52

Customer Journeys Net Promoter Score Sales System 52

CSM Magazine

JANUARY 8, 2025

Artificial intelligence is everywhere these days, and the customer service industry has never been the same since robots learned to talk. Last year, the call center AI industry was valued at USD 1.6 billion, and projections for 2024 point to a market size of USD 1.95 billion. More importantly, this sector will likely expand at a CAGR of 22.7% until 2032.

Interaction 52

Interaction Customer Service Chatbots Call Center 52

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Marketing

2020 Research

JANUARY 8, 2025

Hear from Steve Schlesinger, Sago CEO and executive chairman, on what market research looked like before and after the pandemic.

Marketing 52

Marketing 52

Optimove

JANUARY 8, 2025

Take your customer segmentation to the next level with our advanced guide Download Now Email marketing remains one of the most effective tools in a marketers arsenal, consistently delivering an impressive ROI of $36 for every $1 spent. However, its success depends on precisiondelivering the right message, to the right audience, at the right time. In a competitive and cluttered inbox, marketers need strategies rooted in data and personalization to break through.

Marketing 52

Marketing Strategy Tips ROI 52

Happy or Not

JANUARY 8, 2025

Customer feedback is an essential part of any successful growth strategy. By leveraging insights from customer feedback, businesses can refine their growth approach, leading to sustainable success. In a competitive market, a well-implemented feedback process helps businesses retain existing customers and attract new markets, ultimately leading to better decision-making and adaptation to changing customer needs.

Feedback 36

Feedback Customer Satisfaction Strategy Customers 36

Optimove

JANUARY 8, 2025

Take the next step with our CRM marketer evolution curve Download Now Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more In 2024, marketers zeroed in on CRM Marketing strategies that redefined customer engagement and set new industry standards. From embracing AI responsibly to exploring innovative approaches like generosity marketing and position-less marketing, these were the trending topics that shaped the year.

Gamification 52

Gamification CRM Tips Trends 52

Forrester's Customer Insights

JANUARY 8, 2025

The automotive sector's vision of cars that are connected, autonomous, shared, and electric (CASE) becomes more interesting when it's applied to the entire mobility ecosystem, which is what we're doing at Forrester.

Connections 26

Connections Automotive Customers 26

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

Retail

AWS Machine Learning

JANUARY 8, 2025

In this post, Ill show you how to use Amazon Bedrock with its fully managed, on-demand APIwith your Amazon SageMaker trained or fine-tuned model. Amazon Bedrock is a fully managed service that offers a choice of high-performing foundation models (FMs) from leading AI companies such as AI21 Labs, Anthropic, Cohere, Meta, Mistral AI, Stability AI, and Amazon through a single API, along with a broad set of capabilities to build generative AI applications with security, privacy, and responsible AI.

Training 93

Training Data Examples Management 93

Uplight

JANUARY 8, 2025

As utilities scale their demand response and Virtual Power Plant (VPP) programs, increasing customer enrollment remains a key priority across both utility-owned and third-party channels. Leveraging Original Equipment Manufacturer (OEM) channels can be particularly effective due to extensive customer engagement opportunities through apps and other communications.

Marketing 52

Marketing Customer Engagement Communication Engagement 52

Forrester's Customer Insights

JANUARY 8, 2025

Back in March 2023, I published The Future of B2B Content, a report that I reflected upon in recent weeks when my colleague Jessie Johnson and I published a new report, In the Age of AI, Marketers Need to Rethink Content Intelligence.

B2B 29

B2B Report Marketing Strategy 29

Forrester's Customer Insights

JANUARY 8, 2025

As we move into 2025 Europe continues to be exposed to dramatic changes with trade slowing and geopolitics fracturing the region all this while technological change is accelerating. Meanwhile several key industries, like automotive for example, are undergoing their own structural changes further increasing volatile dynamics.

Automotive 26

Automotive Strategy Industry Technology 26

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Sales