Digital Ethnography: Turning Research Inside-Out
QuestionPro Audience
JULY 28, 2022
Why are we just now paying attention to such an essential aspect of our consumer behavior? Well, there are many reasons for the industry to be interested in this, one of which being its ability to collect large amounts of data from a diverse range of respondents. This allows researchers to understand more accurately how various factors affect cultures using market research techniques such as non-restrictive grouping and qualitative interviews. .
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