Advertising Audiences: How Businesses Can Use Location-Based Audiences to Improve ROI
Gravy Analytics Lead Intelligence Blog
AUGUST 12, 2019
It seems like a simple enough concept. Your business has a product to sell and a particular audience that is most likely to buy it. You create an ad and deliver it to your target audience. But nothing happens. You get impressions, but few to no clicks, foot traffic, or attributable sales.