Is Your Customer Engagement Really Customer-Centric?
ClearAction
AUGUST 16, 2019
Is Your Customer Engagement Really Customer-Centric? Lynn Hunsaker. Customer engagement can yield short-term or long-term rewards or penalties, depending on how customer-centric they are. Are you tracking all of these? Short-term rewards: uptick once or for one period — engagement value exceeded underlying value. Long-term rewards: uptick that sticks or increases organically — engagement fit the customer’s expectations and circumstances.
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