The Importance of Voice of the Customer in Business Decision Making
Alida
MARCH 10, 2022
While direct feedback from customers plays a critical role in helping CX leaders make informed decisions, most brands today are challenged with data overload and fail to effectively identify customer behaviour trends and patterns. As a result, decision-makers don't have meaningful insights that lead to action—leaving a staggering 82% of customers having to seek alternative solutions due to poor experiences and unmet needs.
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