Experience Matters
JUNE 18, 2017
In case you missed it, Amazon.com is buying Whole Foods for $13.4 billion, and the news immediately drove down the stock price of competing supermarket chains. My take: I love this move. I’m not talking about what it means for Amazon, which spent about 3% of its net worth on Whole Foods. Instead, I’m focusing on […].
Kerry Bodine
JUNE 18, 2017
I recently received this question from a reader in the UK: Which is more effective, creating journey maps based on actual customer stories or creating journey maps based on stories created (imagined) by employees? That’s a great question. But it’s actually not a matter of which one is more effective. In fact, both types of maps are essential components of any journey mapping process.
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