Sampling in Modern CX Programs: Not Dead Yet?
InMoment XI
NOVEMBER 14, 2017
When setting up customer experience (CX) programs our clients often ask, “How big of a sample do we need to get representative data”? Like all good researchers our answer is usually, “It depends”. While technically true, that answer is not always helpful. Below I will argue that for most CX programs you probably don’t want. View Article.
Let's personalize your content