Beyond Philosophy

JUNE 3, 2023

Getting your new program initiatives accepted requires overcoming a lot. So, to help you get that done—and impress your boss doing it—you need to have a winning strategy. The corporate budget is a funny thing. Getting approval on a budget in the corporate world doesn’t mean you get to spend it. Quite the contrary. You often have to get the budget approved for what you might spend and then when you want to spend it, you get approval again.

How To 78

How To Tips Connections Strategy 78

Optimove

JUNE 3, 2023

Pivoting From Waterfall Marketing to Agile In today’s day and age, marketers aim to conduct personalized, one-to-one marketing with their customers – a goal that requires businesses to act with speed and agility. Unfortunately, for many businesses, designing and executing campaigns is a multi-departmental mission that demands the participation from multiple company functions cooperating in a linear work-flow.

Marketing 52

Marketing Analytics Customer Centricity CRM 52

Doing CX Right

JUNE 3, 2023

Kate Bradley Chernis, Co-Founder of Lately.ai, and Stacy Sherman explain how Artificial Intelligence (AI) complements human efforts and tactics to enhance customer experiences. The post Demystifying AI: How Humans and Machines Can Work Together appeared first on Doing CX Right.

Customer Experience 52

Customer Experience Customers 52