Mon.Aug 15, 2016

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4 Common CX Mistakes Business Websites Make and How to Avoid Them

InMoment XI

The concept of improving customer experience is not a new one, but it is certainly gaining more popularity, as every business is looking for more and more effective ways to improve their operations, which will eventually increase their revenue. In the early days of the Internet era, for a business to follow modern trends, it.

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See through the eyes of your customer to deliver outstanding service

Vonage

A customer’s experience lives long beyond the purchase. Customers experience several touch-points with your company after the sale – from checking information on the website, viewing ads, reading articles, comparing brand experiences with peers, friends or influencers to contacting customer service. So, how well are we managing this 360-degree experience?

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4 Common CX Mistakes Business Websites Make and How to Avoid Them

InMoment XI

The concept of improving customer experience is not a new one, but it is certainly gaining more popularity, as every business is looking for more and more effective ways to improve their operations, which will eventually increase their revenue. In the early days of the Internet era, for a business to follow modern trends, it. View Article.

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5 market research lessons from Asia Pacific

Alida

At the 2016 Asia Pacific Customer Intelligence Summit in Sydney , I had the pleasure of delivering a presentation to 200 client-side market research professionals and their stakeholders from all over the region. My talk expanded on the themes discussed in my new e-book, Winning the Research Revolution. While it’s great to be able to speak at events like the Summit, I find real value in meeting with and learning from people who are delivering change on the ground, in different countries, sectors

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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4 Common CX Mistakes Business Websites Make – And How to Avoid Them

InMoment XI

The concept of improving customer experience is not a new one, but it is certainly gaining more popularity, as every business is looking for more and more effective ways to improve their operations, which will eventually increase their revenue. In the early days of the Internet era, for a business to follow modern trends, it.

How To 200

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How to Get Actionable Insight from your Contact Center Reporting

BlueOcean

A GPS unit that provides a general sense of direction based on landmarks (“turn left at the train station, head South after the statue of the town mascot”) could feasibly get you from point A to point B. But if you want to cut the confusion, speed up your journey and create an overall less stressful experience for both you and your passengers, you want a smarter GPS unit.

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Why Mom Was Right About Anticipatory Service

Steve DiGioia

But have no fear, you can learn it too! This original article was written by Steve DiGioia. Ever have a customer come into your business and later ask you about where they can find something at a neighboring business? Do you say “ I don’t know, I’m not from around here? ” Not exactly anticipatory service, huh? Here’s the scenario: While waiting in line at a major department store, I overheard the woman in front of me mention that it was her wedding anniversary next week.

Course 0
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Exceeding Customer Expectations Is Nice but Not Necessary

Customers That Stick

We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

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Seasonal Promotions – Don’t Forget These 3 Elements

Beyond Philosophy

Who in marketing doesn’t like a promotion? Promotions produce profit. They are designed to give customers an improved experience, even if it is only “while supplies last.” They get customer’s attention. They keep your brand in their mind and influence their buying decisions. Summer is a popular time for seasonal promotions. But what makes a successful seasonal promotion and how can you incorporate your Customer Experience goals into them?

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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Service Still or Service Movie?

Wired and Dangerous

Customers today have raised the bar on their expectations for the kind of experience you consistently deliver. 93% of Americans say they are dissatisfied with the level of customer service they receive. What a great opportunity for those organizations ready to take their customers’ breath away with over the top service! Taking pictures is so different today with the “everyone has a camera” smartphone.

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5 Top Customer Service Articles For the Week of August 15, 2016

ShepHyken

Each week I read a number of customer service articles from various online resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too. Will Chatbots and AI Replace Federal Customer Service Reps? by Phil Goldstein. (FedTech) Advances in messaging and artificial intelligence technology could replace workers in federal call centers.

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Four steps to build an improved B2C customer experience

Heart of the Customer

Serving consumers is different than serving businesses.  It’s not harder or easier – just different.  I’ve seen real challenges in the past when leaders move from B2B to B2C (or vice-versa). Here are four steps to help you get started creating a better B2C customer experience. 1. Know your customer experience (CX) goal. I was […]. The post Four steps to build an improved B2C customer experience appeared first on Heart of the Customer.

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These 13 Customer Experience Practices will Improve Customer Loyalty

Bob Hayes

Figure 1. Customer Experience Leaders Outperform Customer Experience Laggards. Adoption of customer experience (CX) best practices plays a significant role in the success of any company. In this post, I present specific customer experience management (CEM) business practices that are linked to high customer loyalty. By adopting these activities into your CEM program, you improve the probability of your success.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Retailers Go Experiential to Stay Relevant

Think Customers

Lately, the mantra for retail seems to be "evolve or die." In the wake of Macy's announcement that it will be closing 100 of its 700 stores next year to divert resources to online, retailers seems to be scrambling to find ways to stay relevant. . There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.

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Why Customer Loyalty Should Not be Your Goal And What You Want Instead

CSM Magazine

Loyalty has become a goal of many businesses. However, it is important that we define our goals correctly since they represent where and how we will direct our efforts. . What is Loyalty? The problem that exists is with the definition of “loyalty” that is generally used. Loyalty is usually considered a situation in which customers come back to the same business repeatedly over time.

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Escalating CMO Turnover: Thrive or Dive

Think Customers

According to recent research released by Russell Reynolds Associates, turnover rates among Chief Marketing Officers (CMOs) are at their highest levels since the executive search firm began tracking marketing officer appointments four years ago. The good news for many CMOs is that 61 percent of CMOs left their companies in the second half of 2015 for new opportunities, with 75 percent of the departees remaining in the same industry.

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Use Customer Insights To Close Four Loops

Experience Matters

Companies that have voice of the customer (VoC) programs (including NPS) often put in place a closed-loop process. Those efforts often focus on closing a single loop, immediately responding to a customer after they respond to a survey. But this represents only one of four loops that companies need to close. In the report, Make Your VoC Action-Oriented, […].

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Fanalytics: Solving the Fan Data Equation

Avaya

The professional sports industry in North America is projected to reach $73.5 billion by 2019 (PwC Sports Outlook Study). But how do sports clubs and stadium operators ensure that they’re getting their piece of the industry pie? Let’s do a math exercise to put this into perspective. Take the top 4 professional sports leagues in North America: NFL, NBA, NHL, and MLB (Statista 2016).

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Give Customers What They Really Want Today

C3Centricity

As a customer centricity champion, just like you, I spend a lot of my time researching the topic. I’m always trying to understand exactly what customers want. My regular searches include customer service, customer satisfaction, customer care and similar areas. Google is my best friend! However, I recently came across some surprising facts, which prompted this post.