5 Market Research Lessons From Election Polling Miscues
Experience Matters
NOVEMBER 14, 2016
In the NY Times article Pollsters Face Hurdles in Changing Landscape, Ryan Knutson and Aaron Zitner discuss a number of reasons for recent high-profile polling failures, the Brexit vote and the U.S. presidential election. Why should customer experience (CX) professionals care? Here’s what they say in the article: The outcome also raises questions about the research businesses rely on to test new […].
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