Tue.Aug 16, 2016

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Why online communities are growing—and how you can get more from them

Alida

Online communities have become a necessity in today’s business world. To appreciate just how dominant they have become, consider these stats: According to Forrester Research’s 2015 Customer Lifecycle Journey report, 81 percent of companies now have community-type support channels—a steep increase from 2012’s 67 percent figure. The 2015 edition of the GreenBook Research Industry Trends report shows that 50 percent of market researchers now use online communities.

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Heaven or Hell; what memories did you take away from your summer holiday this year?

ijgolding

Since I have been writing, summer holidays have been a regular feature in my posts. As someone who tends to use his own experiences to bring the principles of Customer Experience to life, this is not surprising! The following are my five favourite articles to date: ‘We only want one room!’ Will your summer holiday experiences create the right memories?

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Building Customer Experience Bridges Across the Generations

NICE inContact

While preparing this blog, I kept thinking about Millennials. Everyone’s talking about them. They’re the driving force behind customer experience transformation because they have been raised with a digital sensibility. My first Millennial had a mobile phone by the age of 12 and a smartphone at 16, and that was a few years ago. My second got her first smartphone even earlier, at 14.

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Leading Customer Experience in a Family Owned Business, with Dave Nelson [CB17]

Customer Bliss

Episode Overview. Continuing to explore customer experience leadership in many different sectors of business, my podcast today is with Dave Nelson, the Chief Customer Officer at Armstrong Relocation & Companies, a very large family-owned business that provides moving and relocation services as the agency for a national moving company brand. In our conversation, Dave and I discussed how he leads customer experience in a family-owned business, and as an agency to a larger corporate entity.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Is Your Company Led by Lean Leaders?

CX Journey

Image courtesy of 12:51_photography Are your company executives lean leaders? Last month, I wrote about the concept of lean management and what that means not only for your company but also for your customers. If company leadership wants to transform the culture of the organization and become a lean company, they've first got to understand what comprises lean leadership.

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Amazing Business Radio: Ted Rubin

ShepHyken

Ted Rubin Reveals Tips on How to Build Customer Trust and Get a Return on Relationship (RonR). Shep Hyken speaks with brand evangelist, social marketing strategist, and keynote speaker, Ted Rubin about branding, customer service, customer experience and, most important, building trust (with both employees and customers). Ted is one of the most influential CMO’s followed on social media and he provides us with great tips and ideas to help strengthen your “Return on Relationships” (#RonR).

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Strategic Customer Experience Action on Voice of Customer

ClearAction

Strategic Customer Experience Action on Voice of Customer Lynn Hunsaker. Strategic customer experience results require a strategic approach in the way we collect data and in the way we take action on it. Of all the strategies within a company, what has the potential to be more far-reaching and impactful than how we understand our funders (customers) and how we cater to their propensity to continue funding us?

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Don’t Tell Me How to Do My Job!

ShepHyken

Empathy and Respect. Have you ever had a customer tell you how to do your job? While that hasn’t happened to me, I don’t think I would like it. But, what if the customer was right and the employee was wrong? What if the “suggestions” were valid, if not even the right way to get something done? The other day I was flying home to St. Louis and arrived at the airport very early.

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It Takes Teamwork: Customer Experience Management and the Little Red Hen

Beyond Philosophy

Michael Lowenstein, Ph.D., CMC Thought Leadership Principal, Beyond Philosophy. Think back, if you will, to your favorite childhood nursery rhymes and you’ll no doubt recall the lesson learned from the Little Red Hen. She and her brood of chicks planted and cultivated the corn, harvested it, made it into batter and baked it into delicious bread. Suddenly, the other farmyard animals — who had stood around refusing to help while she and the chicks did all the work – also wanted to enjoy some of th

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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What Customer Service Representatives Can Learn From Doctors About Delivering Bad News

Myra Golden

Two years ago my dad needed a quadruple bypass and to have 3 heart valves replaced. The surgery came with risks. There was a 10 – 15% risk of death during or shortly after surgery. My family arranged a meeting with my dad’s surgeon where the entire family could ask questions about the surgery. The surgeon walked into the simple exam room to meet with us.

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Escalating CMO Turnover: Thrive or Dive

Think Customers

According to recent research released by Russell Reynolds Associates, turnover rates among Chief Marketing Officers (CMOs) are at their highest levels since the executive search firm began tracking marketing officer appointments four years ago. The good news for many CMOs is that 61 percent of CMOs left their companies in the second half of 2015 for new opportunities, with 75 percent of the departees remaining in the same industry.

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CX Marketing 2016 Singapore: Guest Q&A with David Peller, Booking.com

Forrester

Some of you may have seen my earlier blog post on why you should attend CX Marketing Singapore 2016 ! Our annual Forrester Singapore event returns in less than two weeks, and I'm excited to hear from our own Forrester experts as well as esteemed industry speakers on how customer experience is and will continue to be the key differentiator for organizations to succeed in the age of the customer.

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A Powerful (and Simple) Approach to Hiring New Staff Who Make Your Culture Stronger

Up Your Service

A successful service culture requires your people to collaborate with each other internally and exercise the partnership skills to create greater value for external clients. How do you find and hire such people? This is a critical question. New Staff Recruitment is a key Building Block of a strong and sustainable service culture. In a previous blog post we provide a guide to interviewing and then hiring staff with a positive service mindset.

Culture 43
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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Writing Avaya Breeze Snap-Ins Using Engagement Designer — Part Five

Avaya

Welcome to “An Introduction to Avaya Breeze Web Services,” part five in a series of videos that explore writing Avaya Breeze™ applications—or Snap-ins. In this video, I show you how to integrate a Breeze Snap-in with a cloud service. The ability to add RESTful Web Services into Breeze applications allows developers to partner with functionality well beyond that of simple telephony.

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10 Tips for Motivating Call Center Agents – Part I

Talkdesk

Every job has its ups and downs, and call center agents are no exception. In fact, Russell Huebsch reports in the Houston Chronicle that, “Across the entire industry, call centers replace 26 percent of their front-line agents annually… Actual turnover rates vary by sector within the industry and the classification of an employee may affect his expected attrition rate.

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Enabling Smart Vertical Solutions in a Smart Digital World

Avaya

Watch as Jean “JT” Turgeon discusses the path Avaya is taking into the Smart Digital World and how the company enables digital transformation. In his previous video , Turgeon introduced Avaya’s smart vertical solutions and now returns for a deeper dive. He also elaborates on the importance of the secure and automated end-to-end network infrastructure that Avaya provides, assuring viewers that there are “no other competitors that can do what Avaya can do today.”.

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A Powerful (and Simple) Approach to Hiring New Staff Who Make Your Culture Stronger

Up Your Service

A successful service culture requires your people to collaborate with each other internally and exercise the partnership skills to create greater value for external clients. How do you find and hire such people? This is a critical question. New Staff Recruitment is a key Building Block of a strong and sustainable service culture. In a previous blog post we provide a guide to interviewing and then hiring staff with a positive service mindset.

Culture 40
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Reinventing Digital Marketing and More | CMO Perspectives (16th August, 2016)

Customer Interactions

Who’s who and what’s what when it comes to being a CMO in the industry. This week in CMO Perspectives we share with you a piece from Jim Yu via Searchengineland.com on SEO and the CMO; Kimberly A. Whitler interviewing the great Margaret Molloy on the increasing influence of B2B marketers; Onalytica’s Joe fields compiled list of 100 top influencers and brands; Daniel Matthews writing for Jeffbullas.com on 5 ways to rock experiential marketing; Mikes Sands [Marketingland.

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SEO for Dummies: What Is SEO and How Make a Good Use of It

LiveChat

SEO, also known as Search Engine Optimization, is a nightmare of many entrepreneurs and marketers. All of them want to hit first pages of Google rankings with their pages and all they see SEO as a malicious obstacle that stands between them and better Google ranks. But what if we look at SEO the different way? Not as an obstacle to our website success but as a tool helping a user find what they are looking for?

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Which Should Come First? The Employee or the Customer? {Infographic}

Michelli Experience