Sat.Apr 06, 2019

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Become an Independent, Data-driven Marketer Webinar

Optimove

Become an Independent Marketer Webinar. Learn how you can achieve independence through data accessibility! Optimove is used by 350+ customer-centric brands. Josselin Petit-Hoang. CRM Marketing Manager, Adore Me. “Optimove lets us be super-personalized in our customer messaging, by making it easy to target customers based on any number of attributes.

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Reward Program Settings for Success

Perkville

Helping businesses improve retention is a large part of my job as a MINDBODY business consultant. I have found that one way I can help businesses improve retention is by ensuring their reward program is set up well. Recently I had a client that was upset when a past customer of theirs returned to their business one year after their last visit and redeemed all of their Perkville points.

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‘Serial returners’ hit by new ASOS policy

Helen Dewdney

Online retailer tackles perceived abuse by online customers. ASOS changes in terms and conditions. ASOS has changed its returns policy. In a move that some might consider to be customer unfriendly, it has made significant changes to its returns policy. It hits out at serial returners and customers who wear something once and then return it. ASOS emailed all its customers regarding the new terms and conditions. “If we notice an unusual pattern of returns activity that doesn’t sit righ

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EX Execs: You Can Now Compare Yourselves To Your Peers

Forrester's Customer Insights

Improving the employee experience seems to be on the minds of just about all of our clients these days. We agree with them that there is no time like the present to pay close attention to the daily work lives of their employees. But because so many companies are new to this EX focus, they […].

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.