Cost centre or profit driver? Customer Experience and ROI
Maru/HUB
MAY 14, 2018
Last year’s webinar we held revealed that over 98% considered themselves to be “under pressure” to demonstrate ROI from their customer experience programme. This is hardly surprising considering that some 90% of organisations still view CX programmes as a cost to the business, rather than a driver of profit. Nevertheless, for those who are willing to commit to customer experience management, demonstrable ROI is not only achievable – in today’s customer-driven marketplace, it is necessary.
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