Sat.Dec 01, 2018

How Can I Get New Clients? What are the Secrets to Growth?


This shorter than usual post was inspired by a great question on Quora about how to get new clients. Although my original answer was for a web design company, most of my ideas are relevant whatever industry or profession you are in. Here is my answer.

How CloudCherry help Credit Unions deliver amazing Member Experiences


Investment in Member Experience Management has been gaining momentum over the last few years in the finance industry. Credit union executives are seeking feedback and learning to listen to the voice of their members and their needs.

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Three facts that can change the way that you manage sales


Win rate in the B2B space is between 20% to 30%. It means that 75% of your time is spent on lost opportunities. Some people call it the cost of doing business. But it is not that complete truth. It’s less known that on average it takes 2x time to close lost vs won.

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Takeaways from CEM Asia 2018: Quantifying the Impact of CX


On September 27th, I had the great pleasure of moderating a panel at CEM Asia attempting to answer the question: How do business leaders quantify the ROI of CX?

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Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica whitepaper to learn how important conversational AI is to your CX strategy.

Why Customer Success is not Customer Experience


Who owns the customer experience in your organization? When it comes to putting customer experience management into action, it’s critical to know who owns the moving pieces.

3 Credit Unions with an NPS higher than Apple


Credit Unions are generally well-liked by their members – but did you know that some credit unions have stronger member loyalty than Apple?! Apple is well known for having some of the most loyal fans. People stream their annual product announcements during their breaks at work and line up for days to purchase the latest iPhone. This loyalty translates to an insanely high Net Promoter Score (NPS).

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