How Weather Impacts Consumer Buying Behavior
QuestionPro Audience
MARCH 7, 2018
March winds and April showers bring forth May flowers. If the groundhog sees his shadow, it means 6 more weeks of winter. While these old wives tales may seem ridiculous to some, (these people probably live in San Diego, which was voted best weather in the U.S. ) the weather has a huge influence on consumer behavior, and the effects are much more extensive than the obvious rain boot and snow shovel examples.
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