Marketing Research and Single Women Buying SUVs
InMoment XI
JUNE 3, 2016
Earlier this week, Bloomberg reported on insights that a MaritzCX program provided to the auto industry – that single women were responsible for an increasing percentage of small SUV sales. I’m a college student, interning at MaritzCX and part of the CX Café team. Last semester I took my first marketing research class (for the.
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