Sun.Dec 16, 2018

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7 questions about Net Promoter Score surveys - Bill Macaitis

Lumoa

Net Promoter Score in the eyes of a marketer. We had a discussion with Bill Macaitis, a man behind Slack, Zendesk and Salesforce marketing about what NPS surveys can bring to your company.

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The Customer Experience Implications of Food Delivery Apps

ServiceDock

In the first half of 2018 the total value of food deliveries made by the top 5 third party delivery apps in the USA was $5 billion and YoY growth was 54.6%. They are two staggering statistics that point to a future where many restaurants will do more revenue on delivery orders than on dine-in orders. That is something few would have envisioned only a couple of years ago and, unless you’ve always run pizzerias or Chinese takeaways, is the biggest change the restaurant industry has seen for decade

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Data reveals – how to drive sales win rate by more than 10%

InboxAI

TL;DR you must start strong in order to win more. Engagement in the first few weeks of a sale cycle is the most critical for winning. If you succeed to engage a prospect in the early stages you are likely to win. Our data shows that in the first 3-5 weeks winning opportunities reach more than double inbound and outbound emails and more than 1.5x contacts and team members engaged than lost opportunities.

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It’s About the Gain, Not the Pain

Optimove

All firms use CLV to achieve the same goal: increase sales. But their approaches come from different angles, depending on their expertise. The post It’s About the Gain, Not the Pain appeared first on Optimove.

Sales 40
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Connect 2018 Keynote: Innately Intelligent Marketing – From Concept to Reality | Optimove Video

Optimove

The post Connect 2018 Keynote: Innately Intelligent Marketing – From Concept to Reality | Optimove Video appeared first on Optimove.

Video 40

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Connect 2018 Closing Remarks: Behold the Future of Relationship Marketing | Optimove Video

Optimove

The post Connect 2018 Closing Remarks: Behold the Future of Relationship Marketing | Optimove Video appeared first on Optimove.

Video 40
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Panel: Structuring Marketing Strategies in the Age of the Customer | Optimove Video

Optimove

The post Panel: Structuring Marketing Strategies in the Age of the Customer | Optimove Video appeared first on Optimove.

Video 40
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Panel: Subscription vs. Transactional: Different Models, Different CRM Strategies?

Optimove

The post Panel: Subscription vs. Transactional: Different Models, Different CRM Strategies? appeared first on Optimove.

CRM 40
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Advanced Campaign Analysis: Measuring Campaign Effectiveness and Long-Term Impact

Optimove

The post Advanced Campaign Analysis: Measuring Campaign Effectiveness and Long-Term Impact appeared first on Optimove.

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The 2023 Verint Experience Index: Retail

Reports of the death of in-store shopping have been greatly exaggerated. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital exper

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Panel: What Drives Loyalty and How Much Effect DO We Have On It? | Optimove Video

Optimove

The post Panel: What Drives Loyalty and How Much Effect DO We Have On It? | Optimove Video appeared first on Optimove.

Video 40
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Stack Architecture: Build a Marketing Tech-Stack to Fit Your Business Objectives

Optimove

The post Stack Architecture: Build a Marketing Tech-Stack to Fit Your Business Objectives appeared first on Optimove.

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David and Goliath: Surviving and Thriving in the Amazon Era | Optimove Video

Optimove

The post David and Goliath: Surviving and Thriving in the Amazon Era | Optimove Video appeared first on Optimove.

Video 40
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Connect 2018 Opening Remarks: The State of the Brand/Customer Relationship

Optimove

The post Connect 2018 Opening Remarks: The State of the Brand/Customer Relationship appeared first on Optimove.

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Navigating the Future: Unveiling Trends and Bold Predictions in Customer Experience

Ready to explore 2024’s CX landscape? Join experts from SMG and guest Forrester as they discuss prominent trends actively shaping the industry and dive into a stack of bold predictions for the year ahead. Will the average customer experience improve? How can leaders leverage their CX metrics to establish financial linkage? What will global firms achieve using customer-facing generative AI?

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Panel: Subscription vs. Transactional: Different Models & Strategies

Optimove

The post Panel: Subscription vs. Transactional: Different Models & Strategies appeared first on Optimove.

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VIP Segmentation: Methodologies to Define Your Most Valuable Customers

Optimove

The post VIP Segmentation: Methodologies to Define Your Most Valuable Customers appeared first on Optimove.

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Email Marketing: Personalize Email Like You Personalize Your Website

Optimove

The post Email Marketing: Personalize Email Like You Personalize Your Website appeared first on Optimove.

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Advanced Campaign Analysis: Measuring Campaign Effectiveness, Impact

Optimove

The post Advanced Campaign Analysis: Measuring Campaign Effectiveness, Impact appeared first on Optimove.

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The Open CCaaS Advantage Report

Over the next 12 months, what do you think will have the biggest impact on your CX automation efforts? When asked the same question, only 10% of CX leaders surveyed by Verint chose telephony. It’s no longer the engagement channel leading CCaaS conversations. The customer engagement challenges facing organizations have changed – so a new approach is needed.

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Panel: Structuring Marketing Strategies in the Age of the Customer

Optimove

The post Panel: Structuring Marketing Strategies in the Age of the Customer appeared first on Optimove.

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Connect 2018 Closing Remarks: The Future of Relationship Marketing

Optimove

The post Connect 2018 Closing Remarks: The Future of Relationship Marketing appeared first on Optimove.

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Panel: What Drives Loyalty and How Much Effect Do We Have On It?

Optimove

The post Panel: What Drives Loyalty and How Much Effect Do We Have On It? appeared first on Optimove.

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Connect 2018 Keynote: Adapting to Consumer 3.0 | Optimove Video

Optimove

The post Connect 2018 Keynote: Adapting to Consumer 3.0 | Optimove Video appeared first on Optimove.

Video 40
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Top 5 Ways to Optimize Your Loyalty Strategy

Speaker: Lauren Barash, Vice President, Brand Marketing

In an ever-evolving industry, building and retaining loyal customers is critical to the success of any restaurant business. Join Lauren Barash, VP of Brand Marketing at Full Course, as she delves into the world of restaurant loyalty programs, and reveals the top five essential strategies to optimize your approach! This webinar will explore: Loyalty trends and what you should be focusing on 📊 Actionable insights and ideas to help you develop the most powerful and effective loyalty program

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Experiment Design: The Scientific Way to Compare CRM Tactics

Optimove

The post Experiment Design: The Scientific Way to Compare CRM Tactics appeared first on Optimove.

CRM 40
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David and Goliath: Surviving and Thriving in the Amazon Era

Optimove

The post David and Goliath: Surviving and Thriving in the Amazon Era appeared first on Optimove.

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Content Repurposing: Have Something for Everyone, Always

Optimove

The post Content Repurposing: Have Something for Everyone, Always appeared first on Optimove.

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Content Repurposing: Have Something for Everyone, Always

Optimove

The post Content Repurposing: Have Something for Everyone, Always appeared first on Optimove.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio

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Connect 2018 Keynote: Innately Intelligent Marketing

Optimove

The post Connect 2018 Keynote: Innately Intelligent Marketing appeared first on Optimove.

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Ovum Market Radar: AI-Powered Marketing and Sales

Optimove

The post Ovum Market Radar: AI-Powered Marketing and Sales appeared first on Optimove.

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Building a Smarter CRM Strategy | Optimove Video

Optimove

The post Building a Smarter CRM Strategy | Optimove Video appeared first on Optimove.

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